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Fabric technology leader Cocona changes name to 37.5
Nov '13
The high performance technology that helps power many of the world’s leading brands of active apparel is being re-launched under the new brand name 37.5. The new brand identity highlights the scientifically proven benefits of its patented, active-particle technology that enables activewear products – and the consumers who wear them – to out-perform others.

Comfort in clothing is greatly influenced by the body’s ability to manage temperature and humidity next to the skin to maintain an ideal “37.5 zone” of 37.5% relative humidity and 37.5° Celsius core body temperature.

The 37.5 brand name was a natural choice for this innovative technology – symbolizing its unique ability to capture and release moisture vapor to help the body maintain optimal relative humidity and temperature.

By both facilitating efficient heat dissipation and greatly enhancing drying rates, a training shirt made with 37.5 technology can provide exponentially more cooling than leading competitive shirts, which allows you to preserve more energy for performance. In addition, the technology doesn’t retain odors, a significant problem in many synthetic fabrics used for performance apparel.

“The new 37.5 name clearly expresses the benefits of our technology to the brand partners we work with, and to consumers who are seeking the best in performance activewear and other products,” said CEO Jeff Bowman, who initiated the rebranding effort along with a change in business model when he started with the company in May of this year. “Beginning as early as Spring 2014, products manufactured with 37.5 technology will come with point of sale materials explaining the exceptional performance characteristics of the technology – allowing retailers and consumers to understand why our partners’ products not only feel better, but work better.”

Bowman added, “37.5 technology is designed to boost the performance of products – and the people who wear them. If our bodies expend less energy staying comfortable, that means more energy can be directed into the activities we love


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