Comfort in clothing is greatly influenced by the body’s ability to manage temperature and humidity next to the skin to maintain an ideal “37.5 zone” of 37.5% relative humidity and 37.5° Celsius core body temperature.
The 37.5 brand name was a natural choice for this innovative technology – symbolizing its unique ability to capture and release moisture vapor to help the body maintain optimal relative humidity and temperature.
By both facilitating efficient heat dissipation and greatly enhancing drying rates, a training shirt made with 37.5 technology can provide exponentially more cooling than leading competitive shirts, which allows you to preserve more energy for performance. In addition, the technology doesn’t retain odors, a significant problem in many synthetic fabrics used for performance apparel.
“The new 37.5 name clearly expresses the benefits of our technology to the brand partners we work with, and to consumers who are seeking the best in performance activewear and other products,” said CEO Jeff Bowman, who initiated the rebranding effort along with a change in business model when he started with the company in May of this year. “Beginning as early as Spring 2014, products manufactured with 37.5 technology will come with point of sale materials explaining the exceptional performance characteristics of the technology – allowing retailers and consumers to understand why our partners’ products not only feel better, but work better.”
Bowman added, “37.5 technology is designed to boost the performance of products – and the people who wear them. If our bodies expend less energy staying comfortable, that means more energy can be directed into the activities we love
Textiles | On 24th Mar 2017
Li & Fung Limited, the world's leader in consumer goods design,...
Apparel/Garments | On 24th Mar 2017
In a step towards using the internet to bring small businesses around ...
Shades of India
Women value something that is unique and has a flavour of India
Studio Priyanka Rajiv
‘To reinvent the age-old tradition of embroidery to suit demographics and...
Sedo Treepoint GmbH
We see a higher demand in colour management systems, as customers see big...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Iago Castro Asensio
RCfil Distribuciones S.L.
Iago Castro Asensio, International Business Manager of RCfil...
About one in every 20 patients picks up an infection while hospitalised....
Golfwear and menswear brand Devereux is set for greener pastures. Robert...
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...
Silvia Venturini Fendi
"Yes, my confidence and positive attitude are my strengths and should be...