Other key shop openings include UK's leading department store brand Marks & Spencer, global cosmetics giant MAC and luxury watch brand Omega. VR Surat is South Gujarat’s largest and only lifestyle destination.
On this milestone occasion for VR Surat, Anupam Yog, Marketing Director, Virtuous Retail said, “We are excited to have successfully delivered the first international standard lifestyle and tourist destination in Gujarat, and we are particularly pleased to have initiated our India journey via Surat, the historic port city with a glorious past and a tremendous future. We are now gearing for the opening of Virtuous Retail Centers in Pune, Bengaluru, Chennai and Mumbai which are nearing completion and will launch over 2014-16.”
In a staged opening, VR Surat has operationalized ~85% of the total leasable area with leading department store brands Shoppers Stop and Westside, cinema chain Inox, entertainment chain SVM Bowling & Gaming, and a host of international premium brands such as Tommy Hilfiger, Swarovski, Calvin Klein, FCUK, Sisley, Gant, Nautica, Izod, all of whom make their debut in South Gujarat.
Virtuous Retail has transformed the retail and cultural landscape of Surat by providing a unique shopping experience within VR Surat through art, culture and community engagement initiatives.
Breaking the stereotype of a Tier 2 city, the emergent Surat metropolitan region with a population of ~ 6 million, has acknowledged the arrival of VR Surat with enthusiasm – since its opening in May 2013, VR Surat has hosted ~ 2 million visitors from across the South Gujarat region.
VR Surat’s Phase 3 opening, positioned as a Tourism Launch, is scheduled for January 2014, and will witness the arrival of several new premium and luxury brands across jewelry, home décor & furnishings, food & grocery, fashion, footwear & accessories as well as sports goods.
About Virtuous Retail
Established in 2007, Virtuous Retail (VR) is an institutionally owned developer-operator of community oriented premium lifestyle shopping centres in India's top cities. Virtuous Retail's pan-India portfolio includes prime city centre locations in Bengaluru, Chennai, Mumbai, Pune, Surat and Kolkata, making it the leading platform of quality real estate retail in one of the world's most attractive consumer markets for organized retail.
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