Since being introduced to the Australian sporting landscape in 1999 KooGa Australia has developed a strong brand reputation through its innovative sporting apparel, predominantly designed for contact football sports.
In contrast, BLK introduced to the market in 2011 has provided the WRS Group with a distinct global identity across a number of sports as the high performance product continues to exceed all expansion strategy expectations.
WRS Group CEO Tyron Brant
“We have been absolutely delighted with the success and popularity of the BLK range not only here in Australia, but around the world where the cutting edge, technical, high performance apparel has been extremely well received by our apparel partners and Just as importantly, their supporters.” Brant said.
“We have placed significant focus on strengthening our current manufacturing capabilities to ensure we are able to provide all partners with the highest quality garments as required.”
WRS has recently relocated to larger premises on the Gold Coast, established new manufacturing operations in Fiji and increased partnerships with a host of international manufacturers.
The opening of the groups UK office along with increased distributor and licensee partnerships within Australia, Japan, UK, USA, UAE, South Africa and Asia Pacific have been largely driven by the success of the BLK brand.
“We have been truly humbled by the support we have received from our existing partners who join us in transitioning from KooGa to BLK, but also from a host of new teams who join the Beyond Limits Known family.”
“Our entire organisation is genuinely excited by the BLK range and we look forward to providing our partners with innovative technologies and unique, innovative designs.”
Importantly grass roots sports are set to be the big winners in BLK’s expansion plans with local club sides set to benefit from the same commitment to design excellence as the company’s elite sporting partners.
“As important as the re-brand is to enable the successful expansion of the business globally, it has also enabled us to revitalize our approach to grass roots sport which remains at the heart of our business.”
“By streamlining our manufacturing processes and through investing into apparel development for a wider array of sports, we are now in a position to pass on this same cutting edge technology to the many grass roots teams we work with.”
Fashion | On 23rd Jun 2018
Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...
Textiles | On 23rd Jun 2018
Algeria’s largest textile factory, the joint Algerian-Turkish company ...
Fashion | On 23rd Jun 2018
Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...
Angelina Francesca Cheang
'Consumers in the age-group 21 to 38 are driving the activewear trend'
Fashion industry likely to remain labour-intensive in coming years
Everflow Petrofils Ltd
‘An innovative technology which India needs desperately is the...
Karan Behal, founder and chief executive of top-selling brand...
<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...
Established in 1956 with a small beginning, Embee today manufactures a...
Suominen Corporation is a manufacturer of nonwovens as roll goods for...
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...
<div>Delhi-based Gritstones Clothing offers quality and exemplary style...
She grew up in the walled city of Old Delhi, completed her studies, and...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...