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Nike unveils Brazilian national football team kit

26 Nov '13

5 min read

NIKE PRO BASELAYER

The new Nike Pro baselayer is the lightest ever from Nike and features increased venting and breathability.

Players have a variety of Nike Pro baselayer styles for players to choose from. These are designed for the varying temperatures and conditions athletes will encounter in Brasil, which are expected to vary from high heat during mid-day matches, to much colder temperatures in the southern match locations during evening games.

Nike has redesigned its baselayer short for 2014 taking insights directly from some of the best players in the world.

The result is the Nike Pro Combat Ultralight Slider Short. Featuring increased and adjusted protection to match the athlete’s sliding pattern, the short is also 20% lighter than previous versions and made with 87% recycled polyester. Weight was eliminated through the addition of mesh for increased breathability and cooling where the athlete generates heat.

‘SOULFUL’ DESIGN

Captivated by the unique creativity of Brasil, Nike’s design team sought to reflect some of its unique and distinct cultures in the new National Team Kit design, while staying true to the culture and tradition of the yellow jersey.

The jersey features a new Y-neck design that provides both a relaxed fit and comfortable look. After body scanning each member of the Brasilian National team, Nike designers utilized player body scans and their own insights to develop a neckline that maximizes comfort and great fit.

The Brasilian crest has also been updated. A gold colored metallic weave was added to the crest for a shimmering effect, and the 2014 crest is slightly larger. Behind the crest, on the inside of the jersey, is a printed slogan “Nascido para jogar futebol”- Brasilian Portuguese for “Born to Play Football”. Nike has also worked with Brasilian Designer Bruno Big to deliver a unique and nationally relevant mark of pride at the inner back neck of each jersey. The home kit features a small yellow canary motif representing “Canarinho”, the nickname given to the team when they wear the yellow home jersey.

The shorts are a classic Brasilian Varsity Royal with a white stripe. Simple and iconic, the fit is slimmer and more tailored to the body, with a cut specifically designed to aid movement and comfort. The center back of the shorts feature Nike’s signature laser vents to aid in cooling and allow for moisture management.

Even the name and number on each kit have been carefully designed, with micro fine pinholes for moisture management and cooling, and a fluorescent outline to aid visibility. The style of the name and number is inspired by the classic fonts widely used on Brasilian hand printed street posters. All jerseys worn by players and sold in Brasil are made in Brasil.

Nike

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