• Linkdin

Omni-channel shoppers numbers exploding – GE Capital

26 Nov '13
4 min read

The goal of the nationwide 2013 Mobile Shopper Study was to obtain insights and shopper preferences that can translate into integrated strategies for retailers with an online presence to attract omni-channel shoppers. The Study, conducted by the Analytics Center of Excellence and Market Research Team of GE Capital’s Retail Finance business, explored the mobile shopping habits of 5,926 consumers in the second quarter of 2013.

Online survey respondents included 4,708 GE Capital Retail Bank (GECRB) accountholders and nearly one-third were random shoppers, all who have shopped in at least one of the following retail categories in the past six months: apparel, appliance and electronics, department stores, home furnishings, home improvement, mass merchandiser, oil and gas, sporting goods, toys, warehouse club, and Web-only.

For 80 years, GE Capital’s Retail Finance business has provided consumer financing through major retailers and more than 200,000 small- and mid-sized businesses throughout the United States.

GE Capital supports its clients with proprietary online services, marketing and sales tools, and through its Retail Advisory Services team, which provides strategic tools to map out effective programs and customized solutions to drive growth. Cardholders can manage their accounts with a suite of digital tools, including the online Consumer Center and mService, a mobile servicing platform available on iOS, Android, Blackberry and Windows devices.

About GE Capital’s Retail Finance business

GE Capital’s Retail Finance business is among the country’s most successful retail lenders, with 80 years of experience in consumer financing. The business, with its lending entity GE Capital Retail Bank, provides customized credit programs to retailers and consumers in the United States and Canada that help drive sales.

GE Capital

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search