Aussie tailor M.J. Bale launches 'Cool Wool' suits range

By weaving fashion with sport, as the tailor so often does, it is hoped that a larger consumer market can be reached. M.J. Bale was recently announced as the official clothier for the Australian Socceroos at the upcoming World Cup in Brazil.

The company is also the official clothier to the Australian Cricket Team, and outfits in wool the Australian Polo team, Australian Turf Club and Super 15 rugby union teams the NSW Waratahs, Melbourne Rebels and Western Force.

Between October and January M.J. Bale will produce, retail and promote 14,000 Cool Wool jackets, 18,000 Cool Wool trousers and 500 wool ties. In-store promotions include window displays and decals visible throughout selected stores, along with Cool Wool collateral and swing tags on applicable products.

M.J. Bale will also promote and explain the Cool Wool campaign on its digital channels, including the brand’s official website and its page on Facebook. “Cool Wool is once again at the forefront of the spring/summer collections around the world due to its natural, breathable and thermal management properties,” says The Woolmark Company’s Chief Strategy and Marketing Officer Rob Langtry.

“M.J. Bale has long been a passionate supporter of Australian Merino wool, and is a brand which resonates well with Australian consumers. We are pleased that one of Australia’s premier menswear brands is highlighting the trans-seasonal benefits of wool – the company captures the essence of the lightweight suit in its recent campaign.

“By partnering with M.J. Bale, The Woolmark Company is helping to cement Merino wool’s rightful place within our local market and increase the following of the fibre.”

Woolmark