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End of 'quantity' era for Chinese garment sector
Nov '13
The Chinese garment industry has grown at a fast pace for the last 30 years to become the largest apparel producer and consumer in the world.
However, most Chinese companies are still in the low-end competition in the absence of innovation, and over the years, several problems have surfaced, including high inventory, and the scale of competition in terms of quantity is over, according to China Garment Network.
In fact, the end of ‘quantity’ era is marked by the arrival of the ‘quality’ era, and the next decade will be the key for the Chinese garment industry, which would have to rapidly transform and upgrade from interest-oriented to efficiency-oriented.
As the Chinese apparel industry is about to enter a new era of change, clothing firms would have to improve operational efficiency and invest in brand positioning, business model, products, systems, design and development, logistics, warehousing and other areas, and conduct a systematic analysis to better support their decision making process.
The past business model must change, and apparel brands would have to adopt more pragmatic and balanced view of changes in the consumer market.
The change in people’s lifestyles and consumption patterns necessitate a variety of highly creative and inspiring new retail formats. The online channel has already become one of the necessary tools for clothing businesses.
China’s garment industry is now maturing and transforming from low-end to high-end development. At the same time, trends in economic globalization bring new opportunities for growth to Chinese apparel enterprises.
In addition, the rapid development of China’s economy also provides a broader stage for China to participate in international competition in apparel business. But, the largest gap between Chinese clothing brands and international brands is the fashion retail management model.
The gap of this model makes China become a garment manufacturing country which lacks international fashion discourse. Hence, Chinese garment enterprises need to reshape their business philosophy and build a unique competitive value chain, in order to truly integrate into the environment of the international competition.

Fibre2fashion News Desk - India

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