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Tribesports debuts community-powered sportswear range
Nov '13
Tribesports, one of the largest communities of sports enthusiasts, announced the launch of the world's first community-powered sportswear range. The range brings highly technical, performance sportswear to market at prices up to 40% lower than leading sports brands, without any compromise on quality.

Funded by an incredibly successful Kickstarter campaign, the range combines cutting-edge construction methods, premium quality fabrics and advanced technical specifications to make performance sportswear more accessible to real sportspeople.

"Our launch range has been developed using training data and input from our global community. Their designpreferences and technical requirements teamed with the knowledge and experience of our team of industry leading designers and manufacturers has allowed us to produce a performance sportswear range that meets the needs of sportspeople everywhere", said Tribesports President Jenna Anians.

"We will sell solely through our website and will champion real sportspeople rather than paying pros to wear our sportswear, passing the savings directly to our customers.'

The Tribesports Performance Range is engineered with a lightweight, streamlined finish, offering comfort and maximum mobility plus optimum temperature regulation and moisture management. Stylish color-blocking and athletic fit are complemented by zoned ventilation, anti-chafe seams, 360-degree reflectivity and an antibacterial treatment for freshness-all features driven by community feedback.

The Tribesports range brings a new, transparent approach to the sportswear market. The story of how each product went from concept into the hands of the customer will be displayed for all to see. Customers will drive the direction, style and technical specifications of future ranges, while those who post pictures of themselves on Social Media in Tribesports Gear will feature on product pages.

"We want visiting the Tribesports online shop to be a unique and individual experience. From real sportspeople featuring on the product pages wearing their kit, to educating our customers about how each garment went from initial design to final product, to showing where our savings come from" said Anians.


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