The new homepage is the central information source of the leading sports network and underlines the full-service character of ISPO in international sport business.
The completely revised ISPO website is divided into two sections. The ISPO Hub provides access into the ISPO world as homepage. Users can access all ISPO theme worlds from there.
These include the two trade fairs ISPO MUNICH and ISPO BEIJING as well as the services ISPO ACADEMY, ISPO AWARD, ISPO BRANDNEW, ISPO COMMUNITY, ISPO TEXTRENDS, ISPO CARD, ISPO JOBS, ISPO NEWS and ISPO SHOP.
Users are prompted quickly and intuitively on the website to the desired contents and consequently can retrieve all information with a few clicks. Thanks to the "responsive web design", the page adapts optimally to the properties of the respective terminal.
Regardless of whether laptop, desktop PC, tablet or smartphone, all areas are always displayed clearly arranged and user-friendly. As a result, the reaction-capable layout creates the requirements for uncomplicated user prompting.
Tobias Gröber, Head of Consumer Goods Trade Fairs at Messe München and responsible for the ISPO Group, declared that "the new grouping of the online platform demonstrates the change of the contextual focus of ISPO from its original concentration on the trade fair dates to an all-year platform, which provides added value with numerous attractive services.
Consequently, the 365-day offer of ISPO supports sport business professionals optimally in positioning themselves successfully in international competition."
A new service has been created in advance of the relaunch with ISPO COMMUNITY, which enables direct communication between manufacturers and consumers. Consumer opinions on very different topics are collected there and can be used for opinion and market research in a completely new form as a result.
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