Shenzen, a major Chinese city located in southern China’s Guangdong Province, is gearing up to establish itself as the fashion capital of China, by developing a separate 1.4 square kilometre industrial cluster, entirely dedicated to fashion.
Scheduled to be unveiled sometime in 2015, the industrial cluster will not only include premiere local fashion and accessory brands but also industry-related service providers like designers’ and photographers’ studios as well as modelling agencies.
Dubbed as Dalang Fashion Valley, the industrial park was originally designed, some 10 years ago, by the Shenzhen city government in order to encourage local garment makers to develop their own brands and products.
Currently, the fashion valley houses more than 22 home-grown apparel labels, such as Omnialuo (owned by Luo Zheng) and Ellassay. Both the labels got global recognition through their shows in New York Fashion Week’s 2008 and 2014’s calendars respectively.
In a bid to promote their designers on the international level, the city authorities are also planning to host a fashion week next year.
Home to more than 3,000 garment companies, the city of Shenzhen contributes around 60 percent of China’s total clothing production, with nearly US$ 26.2 billion in combined production value and almost US$ 10 billion in exports.