Home / Knowledge / News / Apparel/Garments / Intersport to sponsor Vierschanzentournee ski jumping
Intersport to sponsor Vierschanzentournee ski jumping
02
Dec '13
INTERSPORT, the  world's largest sports retailer, is to become the Main Sponsor of the Vierschanzentournee ski jumping series for the 2013/14 season starting from this year’s event kick off in Oberstdorf, Germany on 28 December.

The sponsorship agreement was brokered by Infront Sports & Media, the official marketing partner of the German and Austrian Ski Federation (DSV and ÖSV) for the Vierschanzentournee. Following INTERSPORT’s commitment, the event series’ sponsorship is sold out for this year.

With retail sales of EUR 10.2 billion and more than 5,400 affiliated stores in 42 countries, INTERSPORT is the clear market leader in the sporting goods retail market. For more than 25 years, the group was the main sponsor and naming rights holder of the “INTERSPORT Springer Tournee”, which was renamed Vierschanzentournee in 1995. Under the new main sponsorship package INTERSPORT is to receive an advertising presence across all events.

Franz Julen, CEO of INTERSPORT International Corporation (IIC), said, “Winter sport is a core segment of INTERSPORT, where we offer our customers a comprehensive selection of top advice and services.

"Therefore, we are continuing to invest in advertising, sponsorship, training and recreational sports to promote and to support winter sports appropriately. With the sponsorship commitment at the Vierschanzentournee, we can reach our target groups through one of the most popular events in the winter sports calendar. The host countries Germany and Austria are among INTERSPORT’s core markets – where we have more than 1,800 branches.”

Michael Witta, Managing Director of Infront Austria, added, “The Vierschanzentournee has  a long tradition – INTERSPORT fits excellently into this environment with its history and extensive range of sporting commitments.

"The attractive timing of the event – around the turn of the year – and the tension that surrounds the prestigious title will guarantee our sponsors high media reach in Europe and beyond. We are pleased to once again be able to announce a sponsorship sell-out at the kick-off of the winter sports season.”

Intersport


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search