Home / Knowledge / News / Apparel/Garments / Intersport to sponsor Vierschanzentournee ski jumping
Intersport to sponsor Vierschanzentournee ski jumping
02
Dec '13
INTERSPORT, the  world's largest sports retailer, is to become the Main Sponsor of the Vierschanzentournee ski jumping series for the 2013/14 season starting from this year’s event kick off in Oberstdorf, Germany on 28 December.

The sponsorship agreement was brokered by Infront Sports & Media, the official marketing partner of the German and Austrian Ski Federation (DSV and ÖSV) for the Vierschanzentournee. Following INTERSPORT’s commitment, the event series’ sponsorship is sold out for this year.

With retail sales of EUR 10.2 billion and more than 5,400 affiliated stores in 42 countries, INTERSPORT is the clear market leader in the sporting goods retail market. For more than 25 years, the group was the main sponsor and naming rights holder of the “INTERSPORT Springer Tournee”, which was renamed Vierschanzentournee in 1995. Under the new main sponsorship package INTERSPORT is to receive an advertising presence across all events.

Franz Julen, CEO of INTERSPORT International Corporation (IIC), said, “Winter sport is a core segment of INTERSPORT, where we offer our customers a comprehensive selection of top advice and services.

"Therefore, we are continuing to invest in advertising, sponsorship, training and recreational sports to promote and to support winter sports appropriately. With the sponsorship commitment at the Vierschanzentournee, we can reach our target groups through one of the most popular events in the winter sports calendar. The host countries Germany and Austria are among INTERSPORT’s core markets – where we have more than 1,800 branches.”

Michael Witta, Managing Director of Infront Austria, added, “The Vierschanzentournee has  a long tradition – INTERSPORT fits excellently into this environment with its history and extensive range of sporting commitments.

"The attractive timing of the event – around the turn of the year – and the tension that surrounds the prestigious title will guarantee our sponsors high media reach in Europe and beyond. We are pleased to once again be able to announce a sponsorship sell-out at the kick-off of the winter sports season.”

Intersport


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search