The Company was also the only Chinese branded sportswear enterprise to be named Top 100 in the Main Ranking of this event, demonstrating the Company’s strong competitive advantages, corporate prowess and investment value are widely recognised, and also attesting to ANTA Sports’ all-around outstanding performance among its peers.
ANTA Sports always focuses on a mass market-oriented brand positioning. The Company has been the strategic partner of the Chinese Olympic Committee for two consecutive Olympic cycles, and the ANTA brand and products are endorsed by NBA superstars, including Rajon Rondo, Kevin Garnett, etc. ANTA's brand equity and professional image have been enhancing through these exclusive sponsorship resources together with effective marketing strategies.
In addition, the Company emphasises product differentiation and continues to offer value-for-money products by strengthening it product innovation as well as research and development capabilities. Revolutionary technologies such as A-Jelly and A-Silo have been successfully launched, with the aim of providing consumers value added professional sports products featuring both functionality and design.
Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, “We are most honoured that ANTA Sports has been named among the ‘Top 100 HK-Listcos’, which shows that the comprehensive strength and dividend yield of the Company are among the best of the 1,600 listed companies in Hong Kong and tops all other sportswear companies.
“I, on behalf of the Company, would like to express our gratitude for the support and recognition of the judging panel, the main and joint organising bodies, as well as the contribution by the management and entire staff at ANTA Sports. As the leading Chinese sportswear brand, we will further strengthen our competitive edges in terms of branding, products, distribution channels, supply chain and other areas, and the Company will maintain healthy growth and sustainable development so as to create greater value and better returns for our shareholders.”
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