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Pantaloon unveils new concept 'Woman's Wednesday'
Dec '13
Pantaloons, the newly acquired business by The Aditya Birla Group, one of India's leading international conglomerates is a powerhouse of fresh fashion and innovation. Pantaloons caters to the discerning and trendy Indian consumer.
Pantaloons apparels spell comfort and elegance, combined with a 'freshness' that is unparalleled. The styles cover a gamut of ready-to-wear western and Indian apparel for men, women and kids, in addition to accessories and exotic fragrances. With a strong national presence in 77 exclusive stores across 38 locations in the country, Pantaloons houses over 100 prestigious brands that have something fresh for everyone. 
The brand has announced the launch of their new property 'Woman's Wednesday' at the Phoenix Mills, Lower Parel. This indigenous concept was created in order to celebrate young fashionistas and to give them an opportunity to have fun while the mid week woes bear on them. "Revel, indulge, pamper." sums up what Woman's Wednesday has to offer. 
The weeks to come will see select Pantaloons stores come alive to Woman's Wednesday celebrations every first Wednesday of the month. Right from professional advice from style advisors, to do-it-yourself makeup and styling workshops, Woman's Wednesday will be an action packed stylish affair. 
Women can also turn up with their gang of girls and have an evening of fun and games at Pantaloons. The thought behind 'Woman's Wednesday' was to give women more reason to indulge themselves at a Pantaloons store near them. 
The property saw a grand launch by Ex-Miss India and Bollywood beauty, Gul Panag. Pantaloons is also creating a 12 page calendar in association with Cosmopolitan that will feature stylish, quirky, expressive young girls attired in Pantaloons apparel from different walks of life. Entries have been invited from Pantaloons stores across the country. Entries will be shortlisted and 12 lucky girls will get a once in a lifetime opportunity to feature in this Calendar.
About Pantaloons Fashion & Retail Ltd. 
Pantaloons Fashion & Retail Ltd. which was previously controlled by the Future Group has now been taken over by Aditya Birla Nuvo Limited (ABNL). ABNL is a part of the prestigious Aditya Birla Group, a $40 billion Indian multinational, operating in 36 countries across the globe with over 133,000 employees.


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