Home / Knowledge / News / Apparel/Garments / Hassle-free shopping sparks Indian e-commerce growth
Hassle-free shopping sparks Indian e-commerce growth
07
Dec '13
Hassle-free shopping with qualities, including digitalization, customization in sales, liberal return policy and fast shipping, increases online traffic in Indian clothing segment.

In an interview with fibre2fashion, Ms. Neha Shah, marketing and sales manager at ShopImagine.in, an online boutique of luxury lingerie and stylish apparels in India, said, “Online portals provide larger variety, more unique options and better deals than brick-and mortar stores. The customer is the king in e-commerce.”

“Besides, given the focus of new-age Indian e-commerce portals on fast shipping, liberal return policy and excellent customer service, shoppers are naturally drawn to online shopping as a convenient and hassle-free option,” she adds.

According to Mr. Anurag Rajpal, CEO of The American Swan Lifestyle Company, an online lifestyle and fashion brand in India, the digital ecosystem offers a mix of content, technology, convenience and innovation. All of this is combined to engage the audience in a very potent way.

“The online apparel segment can expect a larger portion of online retail from social commerce with India positioning itself as one of the fastest growing social networked user base and also larger size of social groups,” he informs.

Mr. Sanjay Shroff, director and CEO of Styletag.com, an online retailer of luxury clothing, says, “Customization of sales, according to the needs of each and every individual, with the help of search histories and usage data attract buyers to the online platform.”

“Online portals also provide a platform for vendors and consumers to come together and interact with each other,” he concludes.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search