Hassle-free shopping with qualities, including digitalization, customization in sales, liberal return policy and fast shipping, increases online traffic in Indian clothing segment.
In an interview with fibre2fashion, Ms. Neha Shah, marketing and sales manager at ShopImagine.in, an online boutique of luxury lingerie and stylish apparels in India, said, “Online portals provide larger variety, more unique options and better deals than brick-and mortar stores. The customer is the king in e-commerce.”
“Besides, given the focus of new-age Indian e-commerce portals on fast shipping, liberal return policy and excellent customer service, shoppers are naturally drawn to online shopping as a convenient and hassle-free option,” she adds.
According to Mr. Anurag Rajpal, CEO of The American Swan Lifestyle Company, an online lifestyle and fashion brand in India, the digital ecosystem offers a mix of content, technology, convenience and innovation. All of this is combined to engage the audience in a very potent way.
“The online apparel segment can expect a larger portion of online retail from social commerce with India positioning itself as one of the fastest growing social networked user base and also larger size of social groups,” he informs.
Mr. Sanjay Shroff, director and CEO of Styletag.com, an online retailer of luxury clothing, says, “Customization of sales, according to the needs of each and every individual, with the help of search histories and usage data attract buyers to the online platform.”
“Online portals also provide a platform for vendors and consumers to come together and interact with each other,” he concludes.