Home / Knowledge / News / Apparel/Garments / Football World Cup players to don Nike cooling uniforms
Football World Cup players to don Nike cooling uniforms
07
Dec '13
The world’s best football teams will travel to the world’s fifth largest country next June. Once there, they could be playing high-exertion 90-minute games in 29°C (84.2°F) heat, 80 percent humidity, or in equatorial sun so intense it can melt paint.

To ensure players are able to perform at their peak in every game, they need to be kept cool on the pitch, and recover quickly off it.

Each of the ten Nike Federations competing in June and July will have access to Nike's most innovative baselayer system to-date.

"For 2014, we redesigned the entire base layer system for all Nike Federations," said Martin Lotti, Creative Director, Nike Football.  "While in Brasil, our players will potentially face high temperatures so we've created multiple features to increase breathability."

"The Nike Pro Hypercool 3.0 top is our lightest and most breathable base layer ever. It features a burnt-out mesh design that reduces weight by removing fabric in the key body heat zones, like the back and under the arms, as well as adding breathability. Combined with the new National Team Kits, the overall kit is 16% lighter than previous designs," added Lotti.

Nike’s full National Team Kit offering uses Dri-FIT technology, strategically placed laser-cut ventilation and burn-out mesh to increase airflow, pull moisture away from the skin and aid the evaporation of sweat. This technology was recently showcased during the launch of the Brasil and France Home Kits.

Between games, the Nike Pro Combat Recovery Hypertight exerts carefully calibrated compression to different areas of the leg, reducing swelling and boosting recovery.

"This is the sort of technology that only Nike brings and can sometimes be that 1-2% difference that you need at the top level," added England's Jack Wilshere during the recent Nike Pro shoot that also featured the new Nike Ordem ball.

Nike


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search