Home / Knowledge / News / Apparel/Garments / Football World Cup players to don Nike cooling uniforms
Football World Cup players to don Nike cooling uniforms
07
Dec '13
The world’s best football teams will travel to the world’s fifth largest country next June. Once there, they could be playing high-exertion 90-minute games in 29°C (84.2°F) heat, 80 percent humidity, or in equatorial sun so intense it can melt paint.

To ensure players are able to perform at their peak in every game, they need to be kept cool on the pitch, and recover quickly off it.

Each of the ten Nike Federations competing in June and July will have access to Nike's most innovative baselayer system to-date.

"For 2014, we redesigned the entire base layer system for all Nike Federations," said Martin Lotti, Creative Director, Nike Football.  "While in Brasil, our players will potentially face high temperatures so we've created multiple features to increase breathability."

"The Nike Pro Hypercool 3.0 top is our lightest and most breathable base layer ever. It features a burnt-out mesh design that reduces weight by removing fabric in the key body heat zones, like the back and under the arms, as well as adding breathability. Combined with the new National Team Kits, the overall kit is 16% lighter than previous designs," added Lotti.

Nike’s full National Team Kit offering uses Dri-FIT technology, strategically placed laser-cut ventilation and burn-out mesh to increase airflow, pull moisture away from the skin and aid the evaporation of sweat. This technology was recently showcased during the launch of the Brasil and France Home Kits.

Between games, the Nike Pro Combat Recovery Hypertight exerts carefully calibrated compression to different areas of the leg, reducing swelling and boosting recovery.

"This is the sort of technology that only Nike brings and can sometimes be that 1-2% difference that you need at the top level," added England's Jack Wilshere during the recent Nike Pro shoot that also featured the new Nike Ordem ball.

Nike

Must ReadView All

Apparel/Garments | On 27th Mar 2017

NYCEDC announces $51mn package for NYC garment industry

New York City Economic Development Corporation (NYCEDC), in...

Apparel/Garments | On 27th Mar 2017

Fynd raises $500K Series A funding from Venture Catalysts

Fynd, an online to offline (O2O) e-commerce fashion marketplace, has...

Apparel/Garments | On 27th Mar 2017

India's fashion market to touch $30 bn by 2020: Report

The fashion market in India is estimated at $70 billion in 2016, with ...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search