Home / Knowledge / News / Apparel/Garments / Football World Cup players to don Nike cooling uniforms
Football World Cup players to don Nike cooling uniforms
Dec '13
The world’s best football teams will travel to the world’s fifth largest country next June. Once there, they could be playing high-exertion 90-minute games in 29°C (84.2°F) heat, 80 percent humidity, or in equatorial sun so intense it can melt paint.

To ensure players are able to perform at their peak in every game, they need to be kept cool on the pitch, and recover quickly off it.

Each of the ten Nike Federations competing in June and July will have access to Nike's most innovative baselayer system to-date.

"For 2014, we redesigned the entire base layer system for all Nike Federations," said Martin Lotti, Creative Director, Nike Football.  "While in Brasil, our players will potentially face high temperatures so we've created multiple features to increase breathability."

"The Nike Pro Hypercool 3.0 top is our lightest and most breathable base layer ever. It features a burnt-out mesh design that reduces weight by removing fabric in the key body heat zones, like the back and under the arms, as well as adding breathability. Combined with the new National Team Kits, the overall kit is 16% lighter than previous designs," added Lotti.

Nike’s full National Team Kit offering uses Dri-FIT technology, strategically placed laser-cut ventilation and burn-out mesh to increase airflow, pull moisture away from the skin and aid the evaporation of sweat. This technology was recently showcased during the launch of the Brasil and France Home Kits.

Between games, the Nike Pro Combat Recovery Hypertight exerts carefully calibrated compression to different areas of the leg, reducing swelling and boosting recovery.

"This is the sort of technology that only Nike brings and can sometimes be that 1-2% difference that you need at the top level," added England's Jack Wilshere during the recent Nike Pro shoot that also featured the new Nike Ordem ball.


Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search