Flamboyant, colourful and elegant the Louis Philippe’s Autumn/Winter 2013 collection is inspired by the vibrancy and diversity of Peru. Classy greens, deep purples, slate greys and dense navy blues so sleek and detailed, anyone can be a stylist with it.
Launching the Louis Philippe Dressing Room where everyone can play stylist. This campaign kicks off and will be launched via a Live Stream on the Louis Philippe website. Users are allowed to play stylist using the Louis Philippe Autumn Winter (AW) collection and dress Vidyut up for a date. He will react in real time to all the tweets and messages coming in. This is the first of its kind activity being held in India by any brand with Live Streaming and Real Time Interaction.
The Louis Philippe Dressing Room has a variety of clothes to experiment with, ranging from jeans and T-shirts to jackets and shoes. The chosen four winners will then be flown to Bangalore to be styled and gifted a brand new wardrobe from Louis Philippe’s Autumn/Winter 2013 collection.
On this occasion Jacob John, Brand Head, Louis Philippe commented “The new collection is diverse and colourful and is inspired by Peru. We wanted to create an engaging platform for our consumers to experience this collection.
The ‘Dressing Room’ app concept was planned keeping this in mind and allows our consumers to create their own looks and also buy the looks that they have put together on website. Our foray into the digital space has been gaining ground in the last one year, and with this activity, we want to reach out to the new age fashion conscious male and engage with him in as interesting a manner as possible".
Speaking about the campaign, Abhishek Razdan, Senior Vice President and Business Head, Jack in the Box Communications, says, “Most people feel that to look fashionable you need professional help. Our objective was to enable people to play stylists themselves. And Louis Philippe’s new collection is so chic and versatile that anyone can become a stylist. You can try any combination or put together any ensemble and you are sure to look stylish.”
About Louis Philippe:
The brand draws its name and inspiration from King Louis Philippe of France, who was famed for his generosity of spirit and his appreciation of the arts. Louis Philippe thrives on excellence, elegance and opulence. Synonymous with premium, international men’s fashion, Louis Philippe was launched in India in 1989, and ever since then, the brand has been enjoying the repute of being the leader in formal and quasi-formal wear.
Textiles | On 27th May 2018
To curb illegal imports, Ghanaian authorities will put a tax stamp on ...
Apparel/Garments | On 27th May 2018
Partners Group, a private markets investment manager, and Kedaara...
Hindoostan Innovation Centre
‘Modern technical textile is an indispensable tool for science and...
Union budget 2018-19 will have positive impact on apparel industry
Indian fashion industry
Organic the first choice of any environment-conscious person
MAG Solvics Private Limited was established in 1991 to design and develop...
Sushila International, a well established textile organisation established ...
<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...
Swerea IVF AB
Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...
Bombay Textile Research Association
Bombay Textile Research Association (BTRA) is a leading name in textile...
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...
From its modest beginning in the late 1960s, Shrujan has grown into a...
Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...