Home / Knowledge / News / Apparel/Garments / Apparel brand Louis Philippe lets consumer play stylist
Apparel brand Louis Philippe lets consumer play stylist
09
Dec '13
Impeccable dressing is an art and with Louis Philippe’s Autumn/Winter 2013 collection that is so effortlessly stylish, any look put together using it is bound to make one look dapper.

Flamboyant, colourful and elegant the Louis Philippe’s Autumn/Winter 2013 collection is inspired by the vibrancy and diversity of Peru. Classy greens, deep purples, slate greys and dense navy blues so sleek and detailed, anyone can be a stylist with it.

Launching the Louis Philippe Dressing Room where everyone can play stylist. This campaign kicks off and will be launched via a Live Stream on the Louis Philippe website. Users are allowed to play stylist using the Louis Philippe Autumn Winter (AW) collection and dress Vidyut up for a date. He will react in real time to all the tweets and messages coming in. This is the first of its kind activity being held in India by any brand with Live Streaming and Real Time Interaction.

The Louis Philippe Dressing Room has a variety of clothes to experiment with, ranging from jeans and T-shirts to jackets and shoes. The chosen four winners will then be flown to Bangalore to be styled and gifted a brand new wardrobe from Louis Philippe’s Autumn/Winter 2013 collection.

On this occasion Jacob John, Brand Head, Louis Philippe commented “The new collection is diverse and colourful and is inspired by Peru. We wanted to create an engaging platform for our consumers to experience this collection.

The ‘Dressing Room’ app concept was planned keeping this in mind and allows our consumers to create their own looks and also buy the looks that they have put together on website. Our foray into the digital space has been gaining ground in the last one year, and with this activity, we want to reach out to the new age fashion conscious male and engage with him in as interesting a manner as possible".

Speaking about the campaign, Abhishek Razdan, Senior Vice President and Business Head, Jack in the Box Communications, says, “Most people feel that to look fashionable you need professional help. Our objective was to enable people to play stylists themselves. And Louis Philippe’s new collection is so chic and versatile that anyone can become a stylist. You can try any combination or put together any ensemble and you are sure to look stylish.”

About Louis Philippe:

The brand draws its name and inspiration from King Louis Philippe of France, who was famed for his generosity of spirit and his appreciation of the arts. Louis Philippe thrives on excellence, elegance and opulence. Synonymous with premium, international men’s fashion, Louis Philippe was launched in India in 1989, and ever since then, the brand has been enjoying the repute of being the leader in formal and quasi-formal wear.

Louis Philippe


Must ReadView All

Uzbekistan, S Korea to launch textile techno park in Sept

Textiles | On 19th Feb 2018

Uzbekistan, S Korea to launch textile techno park in Sept

Uzbekistan and South Korea plan to launch a modern textile techno...

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

Textiles | On 19th Feb 2018

Hyosung to invest Rs 3,000 cr in Maharashtra spandex unit

The largest global spandex producer Hyosung Corporation of South...

Courtesy: VF Corporation

Apparel/Garments | On 19th Feb 2018

VF Corp Q4 revenue climbs 20% to $3.6 billion

The revenue of VF Corporation, a global leader in branded lifestyle...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urmil Arya

Sushila International, a well established textile organisation established ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search