Home / Knowledge / News / Apparel/Garments / Apparel brand Louis Philippe lets consumer play stylist
Apparel brand Louis Philippe lets consumer play stylist
09
Dec '13
Impeccable dressing is an art and with Louis Philippe’s Autumn/Winter 2013 collection that is so effortlessly stylish, any look put together using it is bound to make one look dapper.

Flamboyant, colourful and elegant the Louis Philippe’s Autumn/Winter 2013 collection is inspired by the vibrancy and diversity of Peru. Classy greens, deep purples, slate greys and dense navy blues so sleek and detailed, anyone can be a stylist with it.

Launching the Louis Philippe Dressing Room where everyone can play stylist. This campaign kicks off and will be launched via a Live Stream on the Louis Philippe website. Users are allowed to play stylist using the Louis Philippe Autumn Winter (AW) collection and dress Vidyut up for a date. He will react in real time to all the tweets and messages coming in. This is the first of its kind activity being held in India by any brand with Live Streaming and Real Time Interaction.

The Louis Philippe Dressing Room has a variety of clothes to experiment with, ranging from jeans and T-shirts to jackets and shoes. The chosen four winners will then be flown to Bangalore to be styled and gifted a brand new wardrobe from Louis Philippe’s Autumn/Winter 2013 collection.

On this occasion Jacob John, Brand Head, Louis Philippe commented “The new collection is diverse and colourful and is inspired by Peru. We wanted to create an engaging platform for our consumers to experience this collection.

The ‘Dressing Room’ app concept was planned keeping this in mind and allows our consumers to create their own looks and also buy the looks that they have put together on website. Our foray into the digital space has been gaining ground in the last one year, and with this activity, we want to reach out to the new age fashion conscious male and engage with him in as interesting a manner as possible".

Speaking about the campaign, Abhishek Razdan, Senior Vice President and Business Head, Jack in the Box Communications, says, “Most people feel that to look fashionable you need professional help. Our objective was to enable people to play stylists themselves. And Louis Philippe’s new collection is so chic and versatile that anyone can become a stylist. You can try any combination or put together any ensemble and you are sure to look stylish.”

About Louis Philippe:

The brand draws its name and inspiration from King Louis Philippe of France, who was famed for his generosity of spirit and his appreciation of the arts. Louis Philippe thrives on excellence, elegance and opulence. Synonymous with premium, international men’s fashion, Louis Philippe was launched in India in 1989, and ever since then, the brand has been enjoying the repute of being the leader in formal and quasi-formal wear.

Louis Philippe

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search