As part of the campaign, five Team Speedo athletes – Olympic gold medalists Ryan Lochte, Natalie Coughlin, Nathan Adrian, Dana Vollmer and Cullen Jones – were paired with five celebrated artists – Dave Kinsey, Adhemas Batista, Gianmarco Magnani, Jessica Hische and Jolby & Friends – to design a limited edition Speedo swim caps.
The proceeds from each design will be donated to the athletes’ chosen charities – Parent Project Muscular Dystrophy (PPMD), Right to Play, Kids Beating Cancer, Simon’s Fund, and the USA Swimming Foundation’s Make a Splash Initiative – helping to support and raise awareness for five worthy causes during this holiday season of giving.
The athletes and artists were paired based on the connection of their personal stories, interests, and style; the charities chosen by the athletes are all tied important, personal causes they each support. Lochte, Coughlin, Adrian, Vollmer and Jones shared their stories with the artists who then brought their collaborative vision to life throughout the design process.
The results come alive at Speedo USA’s “Art of the Cap” microsite, where visitors can view new and interactive content, including athlete interviews, images and videos; learn about each athlete’s personal connection to their cause and each limited edition swim cap design; and buy the cap.
Art of the Cap marks the second campaign from Hello Design for Speedo USA; based in Culver City, Calif., the agency signed on as Speedo USA’s digital agency earlier this year
Speedo is a registered trademark of and used under license from Speedo International Ltd. Warnaco Swimwear, Inc., a subsidiary of PVH that does business as Speedo USA, holds the exclusive license from Speedo International Ltd in North America and the Caribbean.
Textiles | On 21st Jun 2018
ITMA, the trendsetting textile and garment technology platform, will...
Textiles | On 21st Jun 2018
Protectionism is the biggest political factor and threat affecting...
Shades of India
Women value something that is unique and has a flavour of India
Moving towards sustainability is also a social change
'Natural fibres are appreciated for traditional authenticity'
Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...
Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...
Oswal Prints Private Limited has been manufacturing and exporting ethnic...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...
About one in every 20 patients picks up an infection while hospitalised....
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...
Golfwear and menswear brand Devereux is set for greener pastures. Robert...