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SPEEDO USA launches ‘Art of the Cap Campaign’

December 10, 2013 (United States Of America)

SPEEDO USA, a division of PVH Corp. launched its new Art of the Cap campaign, a special collaboration between the brand and swimming’s biggest stars.

As part of the campaign, five Team Speedo athletes – Olympic gold medalists Ryan Lochte, Natalie Coughlin, Nathan Adrian, Dana Vollmer and Cullen Jones – were paired with five celebrated artists – Dave Kinsey, Adhemas Batista, Gianmarco Magnani, Jessica Hische and Jolby & Friends – to design a limited edition Speedo swim caps.

The proceeds from each design will be donated to the athletes’ chosen charities – Parent Project Muscular Dystrophy (PPMD), Right to Play, Kids Beating Cancer, Simon’s Fund, and the USA Swimming Foundation’s Make a Splash Initiative – helping to support and raise awareness for five worthy causes during this holiday season of giving.

The athletes and artists were paired based on the connection of their personal stories, interests, and style; the charities chosen by the athletes are all tied important, personal causes they each support. Lochte, Coughlin, Adrian, Vollmer and Jones shared their stories with the artists who then brought their collaborative vision to life throughout the design process.

The results come alive at Speedo USA’s “Art of the Cap” microsite, where visitors can view new and interactive content, including athlete interviews, images and videos; learn about each athlete’s personal connection to their cause and each limited edition swim cap design; and buy the cap.

Art of the Cap marks the second campaign from Hello Design for Speedo USA; based in Culver City, Calif., the agency signed on as Speedo USA’s digital agency earlier this year

Speedo is a registered trademark of and used under license from Speedo International Ltd. Warnaco Swimwear, Inc., a subsidiary of PVH that does business as Speedo USA, holds the exclusive license from Speedo International Ltd in North America and the Caribbean.


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