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Benetton beats cold months with sunny & vitaminic colors

December 10, 2013 (Italy)

United Colors Of Benetton beats the coldest months with sunny, vitaminic colors. Cosy, soft, energetic: what’s the best antidote for a grey day? A wool sweater in vibrant, summer colors.

If winter challenges your good mood with its palette of 50 shades of grey, United Colors Of Benetton, as usual, responds with a rainbow of warm, super fashion, easy to wear knitwear. 

Because as everyone knows, knitwear has always been the core of Benetton’s winter and other collections. Knitwear is all about colors and varied, surprising yarn weights. Densely woven, color-filled textures alternate with light, almost transparent knits, all to combine or layer. 

All of this is made possible by the technology that has always distinguished the manufacture of United Colors Of Benetton clothes.

Trump piece of the FW 2013-2014 collection is the crew-neck pullover with a unisex flavor – a timeless symbol of well-dressed casual and perfect for him and her in the season’s coolest, most vibrant colors. Impossible not to want at least one to bring a flash of color to everyday life. 

Another winning choice is the timeless buttoned cardigan with little pockets with a preppy air but an absolutely urban attitude.

The great winter classics are joined by the FW2013-14 season’s new entries: gossamer-light little sweaters to wear one over the other for a very cool layered effect that plays with weights, fine textures and vivid colors: soft necklines, loose fits and lots of scope for imagination.

Yes, because Benetton’s latest arrivals can be combined and layered to create unexpected color effects and original combinations where different shades alternate in a kaleidoscope of color.  


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