Deep discounts, highly attractive promotions and extended open hours successfully brought shoppers to brick-and-mortar locations during Thanksgiving Day and Black Friday this year, with traffic up 1.9% compared to the same two day period last year. Looking at Black Friday itself, traffic was actually down YoY as the early start to deals on Thursday pulled many shopping trips forward.

Window conversion was up 2.3% YoY for the two day period as well, nearly reaching 10% on Black Friday, as enticing deals brought crowds through the door. Counter to recent trends, average visit duration jumped 5.6% to 24.4 minutes on Black Friday as shoppers were willing to endure busy floors and long lines to capitalize on great offers.

However, longer duration did not necessarily translate into larger average sales. Overall, shopper behavior over the weekend showed positive signs for retail sales, and reflect a strong start to the holiday season.

About Euclid

Euclid provides answers and insights to brick-and-mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers optimize performance of their marketing, merchandising, and operations by measuring foot traffic, window conversion, bounce rate, visit duration, and customer loyalty.

Euclid collects and analyzes only aggregated, anonymous data. As of November 2013, Euclid's network consists of traffic counting sensors in more than 850 shopping centers, malls and street locations around the United States. During November, the Euclid network measured nearly 25 million shopping sessions across the United States.

Euclid