The Spanish menswear brand Florentino embarks on an Asian growth plan, opening shops in the Chinese cities of Ningbo, Shenzhen and Harbin.
In October, Florentino announced its intention to open around thirty shops in China, three in Cambodia and a further three in Thailand. Its aim is to bring turnover in international markets up to between 40 and 50% of the total over the next three years.
The menswear brand has now set this expansion in motion, opening three shops in China: two in the cities of Ningbo and Shenzhen, in the exclusive New World and Haiya Mega Malls, and a third in Harbin, in the Yuanda Shopping Centre.
Florentino which also has its sights set on Bangkok and Phnom Penh, produces and distributes its collections from its head office in Lalín, Galicia.
Founded in 1970 by Florentino Cachedo, its flagship is at 71, Calle Lagasca in Madrid and it has 700 PoS in markets including France, UK, Belgium, Switzerland, Russia, China, Mexico, Philippines and Lebanon.