Home / Knowledge / News / Apparel/Garments / WeSEE pinpoints 2014 digital advertising trends
WeSEE pinpoints 2014 digital advertising trends
12
Dec '13
Visual classification company WeSEE releases its predictions for the digital advertising industry in the coming year.

Adrian Moxley, co-founder and CMO at WeSEE commented: “Advertising technology is a sector that has been relatively recession-proof. Digital advertising has huge benefits for brands and businesses; it help publishers monetise their content, and it ultimately keeps the internet free. Over the coming months we expect the industry to continue to grow as increasing amounts of budget are allocated towards digital channels. Below are the three areas that we expect will see the most growth and innovation during 2014.”

The rise of the private ad exchange

More and more advertisers and agencies are seeing exponential growth in ad-buying through programmatic platforms. These technology platforms are powered by sophisticated real-time data analysis and audience analytics to buy and sell valuable digital advertising space. Transactions are automated and occur in a matter of milliseconds.

However, increasingly, more complex factors such as targeting, content value and personalisation are coming into consideration. For example, a publisher site may have a track record of high click-throughs, but if it’s the wrong audience for your brand, it’s not valuable. Similarly, if you publish a luxury blog, you want to be confident that discount brands are not advertising on your site and altering the personality and feel of your site.

This is giving rise to a new market made up of private ad exchanges, which are fully owned, controlled and managed by a publisher. A private exchange is effectively a ‘walled garden’ of high value digital content with a very targeted and attractive audience – only a select few are allowed in.

Private exchanges mean that publishers can be safe in the knowledge that only messages, brands or products that they are comfortable with will appear in adverts on their sites. It increases the value of the digital advertising for both advertisers and publishers, meaning that online content stays premium and audiences remain relevant. With more luxury brands competing for exclusive advertising space, we expect private ad exchanges to grow both in number and in influence over the coming year.

Mobile advertising will become more visual

Each year, mobile continues to innovate and offer new opportunities for digital marketers. By allowing people to be constantly connected wherever they are, mobile has changed the very nature of communication, shopping, and content consumption.

Technology is enabling different behaviours on different mobile devices, for example ‘magazine style’ digital content, optimised for tablet devices, is read by consumers in their homes, while location-based shopping and deals apps work best on smartphones when people are out and about. Now, we’re also seeing the launch of mobile applications like Osom that let people pictures of items they see around them on their mobile devices, and click through to purchase comparable items on a retailer’s site.


Must ReadView All

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Textiles | On 22nd Jun 2017

Hpfabrics opening production facility in Forsyth County

Hpfabrics, manufacturer of raw fabrics, is opening a new production...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search