Home / Knowledge / News / Apparel/Garments / WeSEE pinpoints 2014 digital advertising trends
WeSEE pinpoints 2014 digital advertising trends
12
Dec '13
Visual classification company WeSEE releases its predictions for the digital advertising industry in the coming year.

Adrian Moxley, co-founder and CMO at WeSEE commented: “Advertising technology is a sector that has been relatively recession-proof. Digital advertising has huge benefits for brands and businesses; it help publishers monetise their content, and it ultimately keeps the internet free. Over the coming months we expect the industry to continue to grow as increasing amounts of budget are allocated towards digital channels. Below are the three areas that we expect will see the most growth and innovation during 2014.”

The rise of the private ad exchange

More and more advertisers and agencies are seeing exponential growth in ad-buying through programmatic platforms. These technology platforms are powered by sophisticated real-time data analysis and audience analytics to buy and sell valuable digital advertising space. Transactions are automated and occur in a matter of milliseconds.

However, increasingly, more complex factors such as targeting, content value and personalisation are coming into consideration. For example, a publisher site may have a track record of high click-throughs, but if it’s the wrong audience for your brand, it’s not valuable. Similarly, if you publish a luxury blog, you want to be confident that discount brands are not advertising on your site and altering the personality and feel of your site.

This is giving rise to a new market made up of private ad exchanges, which are fully owned, controlled and managed by a publisher. A private exchange is effectively a ‘walled garden’ of high value digital content with a very targeted and attractive audience – only a select few are allowed in.

Private exchanges mean that publishers can be safe in the knowledge that only messages, brands or products that they are comfortable with will appear in adverts on their sites. It increases the value of the digital advertising for both advertisers and publishers, meaning that online content stays premium and audiences remain relevant. With more luxury brands competing for exclusive advertising space, we expect private ad exchanges to grow both in number and in influence over the coming year.

Mobile advertising will become more visual

Each year, mobile continues to innovate and offer new opportunities for digital marketers. By allowing people to be constantly connected wherever they are, mobile has changed the very nature of communication, shopping, and content consumption.

Technology is enabling different behaviours on different mobile devices, for example ‘magazine style’ digital content, optimised for tablet devices, is read by consumers in their homes, while location-based shopping and deals apps work best on smartphones when people are out and about. Now, we’re also seeing the launch of mobile applications like Osom that let people pictures of items they see around them on their mobile devices, and click through to purchase comparable items on a retailer’s site.

Must ReadView All

Textiles | On 2nd Dec 2016

Indian currency crisis impacts global cotton market

The currency crisis in India, marked by insufficient supply of new...

Huang Wei from Fiber Raw Material Dept of Sinopec Chemical Commercial Holding speaking at the Forum

Textiles | On 2nd Dec 2016

Huge potential for nylon consumption: Experts

There is huge potential for increase in nylon consumption said...

Apparel/Garments | On 2nd Dec 2016

Aditya Birla Group to establish apparel unit in Odisha

Aditya Birla Retail and Fashion Ltd. (ABFRL) is establishing a new...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search