Home / Knowledge / News / Apparel/Garments / Quisma names Topshop best website for tablet shopping
Quisma names Topshop best website for tablet shopping
12
Dec '13
British high-street retailer Topshop has been named as the best site for online shopping through tablet devices in the UK, followed by Adidas and Nike, as per a new research by conducted by international agency network for digital marketing Quisma.
 
According to a statement issued by Quisma, the research conducted by the agency to rank UK’s most effective websites for tablet devices in the run up to Christmas, Topshop, Adidas and Nike topped the charts when it comes to providing easy to use websites for busy shoppers, whereas Zara and H&M performed poorly when it came to helping consumers navigate around their sites on an iPad or tablet devices.
 
To determine the websites' overall user experience success, four areas were examined by the Quisma research team and weighted differently, according to their contribution to sales, creating an overall score out of 100 percent for each brand.
 
According to the research, Topshop scored an overall of 86.89 percent, which is the cumulative average of the scores it attained in the homepage, product page, shopping basket and checkout categories. Adidas came second with an overall score of 86.84 percent, followed by Nike which gained 86.36 percent.
 
British fashion retailer New Look and French clothing company Lacoste also managed to prove popularity among easy to access websites with overall scores of 84.99 and 84.55 percent, respectively.
 
However, Inditex’s fast-fashion brand Zara and Swedish multinational retail clothing firm H&M, ranked the lowest on the charts with overall scores of 69 and 66.60 percent, respectively.
 
Ellie Edwards-Scott, Quisma UK’s managing director, said no other technology has had as much of an influence on e-commerce in recent times as tablet devices and research from IMRG found that tablet devices now account for 85 percent of mobile sales year-to-date.
 
Tablet visitors on e-commerce sites also spend 20 percent more compared to desktop shoppers and twice as much compared to those using smartphones, she added.
 

Fibre2fashion News Desk - India


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search