Home / Knowledge / News / Apparel/Garments / Quisma names Topshop best website for tablet shopping
Quisma names Topshop best website for tablet shopping
12
Dec '13
British high-street retailer Topshop has been named as the best site for online shopping through tablet devices in the UK, followed by Adidas and Nike, as per a new research by conducted by international agency network for digital marketing Quisma.
 
According to a statement issued by Quisma, the research conducted by the agency to rank UK’s most effective websites for tablet devices in the run up to Christmas, Topshop, Adidas and Nike topped the charts when it comes to providing easy to use websites for busy shoppers, whereas Zara and H&M performed poorly when it came to helping consumers navigate around their sites on an iPad or tablet devices.
 
To determine the websites' overall user experience success, four areas were examined by the Quisma research team and weighted differently, according to their contribution to sales, creating an overall score out of 100 percent for each brand.
 
According to the research, Topshop scored an overall of 86.89 percent, which is the cumulative average of the scores it attained in the homepage, product page, shopping basket and checkout categories. Adidas came second with an overall score of 86.84 percent, followed by Nike which gained 86.36 percent.
 
British fashion retailer New Look and French clothing company Lacoste also managed to prove popularity among easy to access websites with overall scores of 84.99 and 84.55 percent, respectively.
 
However, Inditex’s fast-fashion brand Zara and Swedish multinational retail clothing firm H&M, ranked the lowest on the charts with overall scores of 69 and 66.60 percent, respectively.
 
Ellie Edwards-Scott, Quisma UK’s managing director, said no other technology has had as much of an influence on e-commerce in recent times as tablet devices and research from IMRG found that tablet devices now account for 85 percent of mobile sales year-to-date.
 
Tablet visitors on e-commerce sites also spend 20 percent more compared to desktop shoppers and twice as much compared to those using smartphones, she added.
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 26th May 2017

Lenzing unleashes new eco-friendly fibre

There's a new eco-friendly fibre on the anvil—Austrian speciality...

Apparel/Garments | On 26th May 2017

Benetton seeks approval for FDI in single-brand retail

Global fashion brand Benetton Group, has sought Indian government's...

Apparel/Garments | On 26th May 2017

Walmart to conduct GST workshops for SME suppliers

With the objective of supporting its small and medium-sized (SME)...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search