Home / Knowledge / News / Apparel/Garments / Puma appoints JWT New York as lead creative agency
Puma appoints JWT New York as lead creative agency
12
Dec '13
Sports company PUMA has appointed advertising agency JWT New York as its lead creative agency. Effective immediately, JWT will assume a leadership position over all PUMA advertising and creative on a global basis, with reach across North America, Europe, Latin America, APAC and Middle East/Africa.

Over the last three months PUMA's new management team has created a unified brand platform and simplified mission: Forever Faster. The statement, a new tag line that will launch to consumers in 2014, reflects a 65-year history of making fast product designs for the fastest athletes on the planet.

JWT will work with PUMA to develop and define a fast-moving creative process poised to capitalize on culturally relevant sporting moments. The agency will immediately begin working on a project to re-ignite the brand heat, working with PUMA to define its new Forever Faster brand messaging before rolling out a new global brand campaign in the second half of 2014.

"In JWT, we have found an agile agency with a global reach that understands the PUMA brand and culture," said Björn Gulden, CEO of PUMA. "The team quickly proved that they could deliver on our new mission to become the Fastest Sports Brand in the World. Together we'll craft a more nimble creative structure that will allow us to support all of the company's sporting and lifestyle categories with a single consumer message and streamlined creative concept across territories."

The PUMA account will be led out of JWT's flagship headquarters in New York, with offices across the agency's network contributing regional insight and localization of the global brand campaign.

"PUMA is more than an advertising relationship for us; it's a true brand and business partnership," said Peter Sherman, CEO, JWT New York.  "It will be a privilege to work with this team."

PUMA is the latest in a string of new business wins for JWT New York in the last three months, which includes a consolidation of Energizer brands and a creative assignment from Google. 

PUMA

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search