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Fashion streetwear brand Breakbounce now on Jabong

December 16, 2013 (India)

Breakbounce Streetwear, the definitive fast fashion streetwear brand for men, is now available on Jabong.com, the leading one stop fashion destination.

The brand’s new collection comprises of an exciting range of streetwear and accessories, embodying the Dutch craftsmanship and contemporary European street fashion nuances and reflecting the brand’s mantra, “Get up. Get out. Get on the move.” A tie-up with Jabong.com would help Breakbounce Streetwear further expand its accessibility and reach in India.

Commenting on the tie-up with Jabong.com, Mr. Sanjeev Mukhija, Managing Director, Breakbounce Streetwear said, "We are delighted to announce our alliance with Jabong.com and firmly believe that the partnership is in line with our priorities and quality metrics.

"The advent of e–commerce and its recent expansion on a large scale has to be the most notable innovation in retail over the past few years. Its recent popularity has affected a chain reaction in the way the retail segment operates. Jabong.com is a leading shopping destination for the fashion-conscious Indian youth and we are confident that this partnership will help us cater to a wider set of audiences."

Expressing his pleasure over this collaboration with Breakbounce Streetwear, Arun Chandra Mohan, Co-founder, Jabong.com, said, “We are humbled, yet proud to have partnered with Breakbounce Streetwear for our fashion conscious Indian youth. The partnership strengthens our persistence of bringing to our customers latest trends, coolest styles and wide Variety”.

He further added, “With Breakbounce Streetwear being one of the biggest brands in the streetwear segment, the tie-up will combine the USP’s of both the brands firming wider reach and offerings for the online segment as well.”

Breakbounce Streetwear forayed into the Indian market in the online segment last year with the objective of making current international fashion available to the discerning Indian. The brand further expanded its footprint in India by making its products available in leading multi brand outlets such as Lifestyle-Landmark group, across the country.

The brand is now available at 30+ doors across the country and the number is set to grow drastically to 100+ doors by the end of FY 14. The brand’s partnership with Jabong.com expands its online presence and is aimed at helping the brand reach a larger audience nationwide.

Jabong.com started its operation in January 2012 and within a short span of time became the most trafficked website for fashion. The portal has become one-stop-shop for all fashion needs for online customers in India providing a widest assortment of over 1000 brands and more than 100, 000 products in the offering (the largest in the E commerce space).

With a keen eye on the latest fashion trends Jabong.com offers plethora of options across categories such as shoes, apparel, bags, accessories, fragrances, home and living, sports-wear, toys and much more.


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