Home / Knowledge / News / Apparel/Garments / Max Mara debuts new line using high-tech fabrics
Max Mara debuts new line using high-tech fabrics
16
Dec '13
Weekend Max Mara presents a special project that underlines the constant commitment of the Group in the search of new and best performing raw materials, the first step towards the manufacture of a product of impeccable quality.

Max Mara Group has always focused on product design and women’s requirements: research therefore has a fundamental role in the creative process, and quality is a prerequisite to the creation of a fashion product.

The Max Mara Weekend brand has introduced in the spring-summer collection 2014 a selection of garments made of a special hi-tech fabric Made in Italy, using the NewLife yarn.

The name NewLife is significant because this yarn is obtained by converting recycled plastic bottles in Italy and transformed into a polymer spun into yarns by means of a 100% Made in Italy mechanical rather than chemical process.

The manufacturing process is highly innovative, fully traceable, entirely mechanical and Made in Italy; it allows considerable savings in water and energy resources and a significant reduction of carbon dioxide emissions. All this translates into an item of clothing, which combines fashion contents with a responsible choice as regards the environment and society.

A debut in the collection, faithful however to the philosophy of Max Mara, which has installed 11,000 solar panels for the production of eco-friendly electricity. Sustainability, quality and attention to fashion blend in this cutting-edge style project by Max Mara Weekend, which proudly stems from 100% Italian research.

About Newlife

Newlife has been able to fuse fashion with innovation, combining 30 years of textile experience by Saluzzo Yarns to create a completely new kind of yarn 100% made in Italy.

It is created using a High Tech Conversion Model that transforms 100% traceable postconsumer plastic bottles into an unrivaled high tech quality polymer while generating considerable savings in water -94%, energy consumption -60% and carbon emissions -32% as per Life Cycle Assessment conducted by ICEA. Newlife is also GRS certified by Textile Exchange and is certified by Oekotex.

Newlife


Must ReadView All

Textiles | On 25th May 2016

Vietnam’s fabric & garment exports up 6.7% in Jan-April

Fabric and garment exports from the Southeast Asian nation of Vietnam ...

Textiles | On 25th May 2016

CAIT for joint coalition of trade & industry on GST

Proposing a joint coalition of trade and industry bodies, the...

Apparel/Garments | On 25th May 2016

‘Mauritius is reliable supplier of high-value garments’

The textile and apparel industry in Mauritius has become a reliable...

Interviews View All

Frank Gossmann
Rotorcraft AG

What new innovations did Rotorcraft exhibit at the recent textile...

Claudia Kersten
Global Organic Textile Standard

What benefits can MSMEs have from GOTS certification? What is the...

Veronique Lee
Modavanti

Sustainable fashion is not necessarily pocket- friendly. Are consumers...

Mark Paterson
Technical Absorbents Ltd

<b><i>Mark Paterson, R&D manager of Technical Absorbents Ltd talks about...

Marten Alkhagen
Swerea IVF AB

<b><i>Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles...

Urs Stalder
Sanitized AG

<b><i>Urs Stalder, CEO, Sanitized AG, talks about the increasing use of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search