The brand’s new collection comprises of an exciting range of streetwear and accessories, embodying the Dutch craftsmanship and contemporary European street fashion nuances and reflecting the brand’s mantra, “Get up. Get out. Get on the move.”
Commenting on the tie-up with Flipkart.com, Mr. Sanjeev Mukhija, Managing Director, Breakbounce Streetwear said, "E-commerce has truly come of age in India, with increasingly more Indians logging on to the Internet to make purchases.
"For the Indian youth, going online is the preferred way to shop. Flipkart.com has revolutionized the online shopping experience in this country and we are delighted to partner with this iconic brand. We are confident that this association would help us further expand our reach nationwide."
Breakbounce Streetwear forayed into the Indian market last year with the objective of making current international fashion available to the discerning Indian. The brand’s journey began with a partnership with Myntra.com to market its products and over the past year, the brand expanded its footprint on ground by making its products available in leading multi brand outlets such as Lifestyle-Landmark group, across the country.
The brand is now available at 30+ doors across the country and the number is set to grow drastically to 100+ doors by the end of FY 14. The brand’s partnership with Flipkart.com comes close on the heels of its recent tie up with Jabong.com to expand its online presence. With these recent collaborations, the brand is aiming to expand its online footprint and reach a wider set of audiences.
Expressing his delight over the partnership with Breakbounce Streetwear, Ankit Nagori, Vice President-Retail Flipkart.com said, "We are pleased to partner with Breakbounce Streetwear. This partnership is very much in line with our commitment of providing the best brands at affordable prices to our consumers. This also fulfills a mutual objective of making current international fashion available for Indian men. We look forward to a long term and mutually beneficial association.”
About Breakbounce Streetwear:
Breakbounce Streetwear is a quintessential streetwear brand designed to help Indian men #take2thestreets. Inspired by Dutch craftsmanship and European street fashion nuances, Breakbounce Streetwear makes gear that you can go out in, play in, attend some formal this or that in, or just spend a lazy Sunday with the boys. The brand’s product range spells all things streetwear, from t-shirts, shirts, chinos and cargos to jackets, hoodies and pullovers.
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