This season’s key inspirations were taken from themes around freedom, empowerment, independence, strength, beauty & nature with a recurring backdrop of London surroundings. The ideas have come together to give the collection a renewed air of effortless sophistication translated through fleur b.’s classic & wearable shapes.
Creative prints remain key to the collection & include: the vibrant Liberty Wing which symbolises freedom & beauty of the bird in flight; the fluidity of the lightly sketched design of the Feather & Chain & the beauty of blossoming flowers in the Spring Florals.
The collection plays on femininity, design & movement. The contrasting use of smooth silks, sheer chiffons & textured crepes, add a touch of modern elegance. The vivid colour palette combines hot pinks, electric blues, aqua, oranges with pale pastels that flow seamlessly through the different textures. Lightly tailored pieces add a more structured element from previous seasons.
About fleur b.
Independent ladieswear boutique, fleur b. stocks a unique selection of contemporary labels in two renowned London locations. Founder, Fleur Bird, developed a real understanding of her customer whilst working in her own boutique for five years & launched her own collection in 2011.
fleur b. specialises in creating covetable wardrobe essentials for modern women who want to look and feel sophisticated for all occasions. Lovingly designed and made in England, Fleur remains committed to and proudly champions British manufacturing using highly sourced fabrics from the UK & Europe.
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