In the Balkan Peninsula of Southeast Europe, designers have noticed a considerable amount of textile waste on factory floors.
Recognizing the need to support a sustainable industry, Daniela Milosheska founded Bastet Noir in 2012, which became the first online retailer dedicated to supporting young Balkan fashion designers who employ eco-friendly business practices.
Not only does the retailer support its designers, it also supports its consumers. Among its commitments to social responsibility is consumer empowerment— Bastet Noir offers a tell-all transparency tag that reveals background information behind each item of clothing.
Bastet Noir's ultimate goal is to give a helping hand to young and promising fashion talents coming from the Balkan region to showcase and sell their designs. One of the essential segments is to develop a sustainable business by offering hip and trendy clothes made from fair traded, natural and recycled materials.
"The long tradition of individual manufacturers we have around here is slowly dying out. So we are reinventing the approach of marketing these businesses use," says project founder Daniela Milosheska.
"We want to help our designers develop their ideas from a simple concept to finished product. We like to think of ourselves as making fabulous totems of the feminine world, while striving to make the world a little bit better of a place to live in."
All of Bastet Noir's clothing items will also feature a unique product design – the transparency tag. Each tag will list information related to the material, manufacturing, and price calculation of each article of clothing.
This includes everything from fabric origin, to where the item was made, to material and transportation costs. These factoids are designed to help consumers make ethical and informed decisions about their purchases. The company is also in the process of redesigning its website to highlight these manufacturing details, making BastetNoir.com more consumer-friendly.
"What we are trying to do is to make sure our clients are informed and know where their hard earned money goes. Our aim is to make the business sustainable and 100% transparent, so that everyone can decide if their favorite piece of clothing is worth the price," says Daniela Milosheska.
About Bastet Noir:
Bastet Noir is the first online retailer for Balkan eco fashion designers. Started in 2012, BastetNoir.com's ultimate goal is to give a helping hand to young and promising fashion talents coming from the Balkan region to showcase and sell their designs. One of the essential segments is to develop a sustainable business by offering hip and trendy clothes made from fair traded, natural and recycled materials.