The first session, “Driving Relevance, Engagement and (Fill in the Blank) With Customer Insights” will take place on Monday, January 14, 2:00 – 3:00 PM, and was selected by RIS News as one of their “Top 5 Must Attend Sessions at the NRF Big Show 2014.” It will feature Steve Black, CIO and CMO of Sprouts Farmers Markets; John Hnanicek, CIO at Charming Charlie; and Jim Xenos, VP IT and CIO for Love’s Travel Stops.
The discussion will explore how retailers of varying segments and sizes can use customer insights to drive engagement from a process-driven, IT, and marketing perspective. Attendees will learn customer engagement strategies across the retail marketing maturity continuum regardless of their level of sophistication in collecting and using customer data.
On Tuesday, January 15, Brian Kilcourse, Managing Partner at Retail Systems Research will join Manthan CEO, Atul Jalan from 10:15 – 10:45 AM to present “The Power of ‘Do’:Analytics-Driven Assortment and Price Tuning.”
In this intimate session, Kilcourse and Jalan will explore how analytics today is moving beyond decision-support to decision-making by pushing the boundaries of innovation.
Attendees will learn how the confluence of business contexts, analytics technologies, and statistical sciences are creating a new breed of applications that enables retailers to make accurate and impactful decisions more quickly. These radical new techniques change the way retailers can manage analytics-based assortment and price tuning, driving top line sales, customer loyalty and gross margin.
“As a leading innovator in the retail analytics space, Manthan is always pleased to share the stage with our retail partners and industry experts to bring real-world examples of how advancements in technology can significantly impact and improve the way business is done across the retail industry,” commented Kevin J. Walker, SVP and GM of the Americas for Manthan.
“Both of our Big Ideas sessions this year are focused on how organizations can transform in a meaningful way by turning their information into actionable data that supports analytics-driven decision making in real-time from merchandising to marketing right down to the individual customer level. The ability to execute in retail has a direct impact on how successful you will be.”
Both Big Ideas Sessions will take place in Big Ideas Room 1, on the first level of the NRF Expo Hall. Manthan will be showcasing its suite of ARC solutions at Booth #2775 at the upcoming NRF 103rd Annual Convention and Expo in New York City, New York, January 12-15, 2014. To schedule an appointment at the NRF Convention, please contact the company directly.
About Manthan Systems
With its portfolio of analytics products and solutions, Manthan helps its customers derive competitive advantage through data-driven decisions. Over 100 retailers in 18 countries use Manthan’s predictive and guided analytics, pre-built and flexible dashboards, and dynamic reporting with complete mobile enablement every day. The company provides the only retail solution to support the entire decision-making lifecycle, from inquiry through action.
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