With its roots firmly placed in the skateboarding, graffiti and hip-hop sub-cultures; disizsick has tapped into these influences to make its streetwear debut.
Born out of a desire to cater for ‘people looking for a unique identity’, disizsick has created an eye-catching collection which offers clean yet distinct designs.
Embracing the ‘classic look of American hip-hop’, the collection cleverly plays on iconic visuals, which include Mickey Mouse and Pharaoh heads, to create fresh designs with a twist.
Chicago Mouse and Los Angeles Pharaoh feature on snapback caps, t-shirts and tank-tops, while skateboard decks incorporate screaming marijuana leafs, and Chicago Mouse camo designs. Kidswear also forms part of the collection.
The strong graphic prints, seen throughout the range, are further enhanced through the use of high-quality fabrics. All designs are available as limited editions only, ensuring the clothes are as unique as the people who wear them.
The brainchild of business partners, Maryline Vigouroux and Kriss Dassieu; the East London-based brand was born out of a passion for design, style and music. Having immersed themselves in youth and street cultures from a young age, the creative duo now want to help define streetwear as it is seen today.
Maryline and Kriss were known for their own individual style of dress. This natural creativity marked the beginning of a journey to develop the skills and knowledge required to launch a brand which reflected their personalities and interest in fashion, skateboarding and hip-hop subcultures. Having studied fashion and the youth market for several years, the launch of disizsick was a natural progression.
"We have been toying with the idea of starting a clothing line for some time. After much research and looking at what else was out on the market, we are confident that now is the time to put our designs out there, and make them known. Our biggest goal for 2014 is to make our streetwear brand known nationally, with several stockists in the UK.” says Kriss Dassieu co-founder of disizsick.
Future plans for disizsick include international expansion into China, Australia, New Zealand and the United States. The development of new collections with an increased product offering to include jackets, beanies, baseball jerseys, hoodies and shirts is also key to the brand’s growth. And, there are plans for a women’s streetwear collection in the not too distant future.