Home / Knowledge / News / Apparel/Garments / Vivobarefoot to distribute Sensoria technology socks
Vivobarefoot to distribute Sensoria technology socks
03
Jan '14
Heapsylon, the creator of the Sensoria Fitness bio-tracking line of smart clothing, announced that it has signed a non-exclusive worldwide distribution agreement with leading British shoe manufacturer Vivobarefoot for its Sensoria Fitness line of wearable technology socks.

“This agreement enables Vivobarefoot to become the first distributor of the Sensoria Fitness bio-tracking socks. We will be selling them worldwide alongside Vivobarefoot shoes,” said Vivobarefoot’s Managing Director Galahad Clark. “Partnering with Heapsylon will enable us to bring this new exciting technology to market and help progress natural healthy movement around the world.”

As part of the agreement, globally renowned biomechanics expert Lee Saxby will be contributing to the Sensoria Fitness mobile app experience. “It is a big development for Sensoria to be associated with Vivobarefoot and their coach and biomechanics expert Lee Saxby.” Heapsylon CEO Davide Vigano said.

“He has been described as ‘The World’s Best Barefoot Running Coach’ by Christopher McDougall, author of the international bestseller, Born to Run, and by Harvard Professor, Daniel Lieberman as ‘Exceptional’. Thanks to his wisdom, Sensoria is going to help people stand, walk and run better.”

The formal distribution and development partnership announcement is set for the annual Consumer Electronics Show taking place from January 7th through the 10th in Las Vegas.

The company also plans to highlight the first “ready for production” sock prototype at ISPO 2014, the leading international sports business trade show taking place in Munich, Germany at the end of January with availability and deliveries to consumers planned for April 2014.

“We are thrilled to learn that Sensoria Fitness was selected by sports and fitness enthusiasts as one of the New Hottest Brands for 2014 at ISPO.” Vigano said. “We are aggressively moving forward with our production and branding strategy and look forward to showcasing our Sensoria Fitness line of wearable technology products at upcoming tradeshows and events.”

The Sensoria Fitness line of bio-tracking clothing includes a sports bra, sock and t-shirt that allows athletes and fitness participants to track indicators such as heart rate, biometric data and distance ran. All the data is sent to a single smartphone app where the wearer can get actionable information via audio cues in real-time.

Sensoria

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search