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Workwear maker Mascot opens factory in Laos
Jan '14
Photo Courtesy : Marianne Leth
Photo Courtesy : Marianne Leth
Denmark’s largest manufacturer of workwear, MASCOT, inaugurated a newly built factory in Laos. MASCOT constructed the 9000 m2 building and the new production unit becomes the fourth in a series of MASCOT factories in Southeast Asia.

The opening took place with the participation of the Danish executive board, the Board of Directors, the management for Vietnam and Laos, and included ministers and other official representatives of the government of Laos.

An important milestone in the development of MASCOT

The capacity expansion is a natural result of the good performance that MASCOT has experienced. Owner and CEO Michael Grosbøl denotes MASCOT LAOS as a very important milestone in the international development of MASCOT.

“This is great news for MASCOT customers,” said Michael Grosbøl, “MASCOT remains first and foremost extremely competitive. At the same time, we also provide customers with workwear with a clear conscience. The new, efficient factory will also contribute further to maintain MASCOT’s high delivery rate of just over 98% within 24 hours.”

MASCOT – made in Laos

Choosing Laos for the establishment of the new factory was very natural considering the close geographical proximity to the existing factories in northern Vietnam, "Laos has an excellent business environment, and the government and local authorities have been very helpful.

"Since we obtained the investment license, it has taken less than a year to complete the project, and I am very much looking forward to seeing the first “made in Laos” MASCOT-products," says Michael Grosbøl. In the new year, an increasing extent of workwear will be produced from the new production in Laos. In the course of 2014 it is expected that the workforce in MASCOT LAOS will reach about 800 people.

MASCOT’s good reputation can attract more investors

The Laotian Minister, Bounpheng Mounphoxay is responsible for the industrial zone where MASCOT has built the new factory. During the inauguration, she congratulated MASCOT and said, “MASCOT represents exactly the kind of foreign investors we would like to attract to our country.

"We are fully aware of MASCOT’s international reputation as a socially responsible investor that takes all efforts to create good jobs and development opportunities for employees. It is also my hope that MASCOT's CSR policy can inspire other investors."

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