Intel Corporation, Barneys New York, the Council of Fashion Designers of America and Opening Ceremony announced strategic collaborations to explore and bring to market smart wearable technology, and to increase dialogue and cooperation between the fashion and technology industries.
“The collaborations we announced are indicative of Intel’s collective and conscious approach to the wearable market,” said Ayse Ildeniz, vice president, Business Development and Strategy of Intel’s New Devices Group.
“Through these initiatives we will combine Intel’s leading technologies with Opening Ceremony’s design prowess, Barneys New York’s track record to identify the next consumer trends, and CFDA’s commitment to advance innovation within the fashion industry. Our shared vision is to accelerate wearable technology innovation and create products that both enhance peoples’ lives and are desirable to wear.”
As part of the collaborations, Intel and Opening Ceremony intend to collaborate in the design of a smart bracelet concept based on Intel technology with design direction from Opening Ceremony.
“Humberto and I have always allowed our curiosity to take us to uncharted waters. Since our early travels and shopping sprees in Asia, we've been keen on discovery,” said Carol Lim, co-owner of Opening Ceremony.
“This is an incredibly exciting and unique opportunity with Intel to bring our design vision to a wearable accessory that collides with Intel's state of the art innovation with fashion. We are diving in to embark on a journey with Intel and can’t wait to see where it will take us. Intel is a company that has powered our lives in countless ways and now we get to be a part of shaping the 21st century with them.”
People’s experiences with a product starts with a first glance at where and how it is presented in the stores. Regarded as the mecca for discerning fashionistas, Barneys New York’s museum-like approach to merchandizing provides a unique opportunity to showcase thoughtfully designed wearable technologies. Barneys New York will carry the smart bracelet engineered by Intel and designed by Opening Ceremony.
“One of the greatest opportunities for wearable technology as a concept to be successful is fairly simple - to design a beautiful accessory that our customers would desire,” said Daniella Vitale, COO of Barneys New York. “It is exciting to be part of an elite group of brands to bring the reality of smart fashion to life. In collaboration with Intel, we are excited to announce that Barneys New York will be one of the first luxury retailers to merchandise a beautifully designed, smart accessory from Opening Ceremony.”
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