Home / Knowledge / News / Apparel/Garments / Patti Simigran to head merchandising at Body Central
Patti Simigran to head merchandising at Body Central
Jan '14
Body Central Corp. announced changes to their merchandising organization. The Company has made several changes to the merchandising and e-Commerce groups to better align responsibilities.

Patti Simigran has been promoted to Senior Vice President and General Merchandise Manager from Senior Vice President e-Commerce & Direct Merchandising. Ms. Simigran will assume merchandising responsibilities for Body Central Stores in addition to her lead role over the e-Commerce and Direct Merchandising functions.

Ms. Simigran has been instrumental in updating the Company's website, developing new customer communication initiatives and expanding the merchandising assortment of the e-Commerce business.

Prior to joining Body Central, Ms. Simigran held several senior-level merchandising positions including Chief Merchandising Officer of Maurice's and Chief Merchandising Officer of Tabi International, along with additional key merchandising roles at David's Bridal, Sears Holdings and Land's End.

The Company has also appointed Scott Graner as Vice President and Merchandise Manager. Mr. Graner comes to Body Central with over 25 years of retail experience and will oversee jewelry, accessories, shoes, outerwear, intimate apparel and activewear. Mr. Graner brings a strong blend of both specialty and department store experience that includes The Limited, Victoria's Secret and Macy's. Mr. Graner will report directly to Ms. Simigran.

In addition to Ms. Simigran's promotion and the addition of Mr. Graner, the merchandising team has been further realigned to better support sales improvement, particularly in key product categories such as tops and dresses. Several veteran merchandising associates with track records of strong sales growth in select categories will assume expanded product category responsibilities.

Separately, the Company announced that Andrea Jackson has left her position of Senior Vice President and General Merchandise Manager effective January 6, 2014.

Brian Woolf, Body Central's CEO, stated: "The merchandising team changes announced today are designed to refocus our efforts on underperforming categories through both the addition of new talent and the reallocation of proven internal talent. These changes will be critical to improving our store merchandising assortments."

About Body Central

Founded in 1972, Body Central Corp. is a growing, multi-channel, specialty retailer offering on trend, quality apparel and accessories at value prices. As of December 28, 2013 the Company operated 294 specialty apparel stores in 28 states under the Body Central and Body Shop banners, as well as a direct business comprised of a Body Central catalog and an e-commerce website.

Body Central Corp

Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Textiles | On 27th Oct 2016

Fischer Konzept installs sixth Zünd digital cutter

Fischer Konzept, German developers of individual packaging solutions...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search