Home / Knowledge / News / Apparel/Garments / Warner & Aeropostale to partner on new apparel line
Warner & Aeropostale to partner on new apparel line
08
Jan '14
Aeropostale, Inc., a mall-based specialty retailer of casual apparel for young women and men, announced its partnership with Warner Bros. and Pretty Little Liars costume designer/stylist Mandi Line to launch the Pretty Little Liars Collection by Aeropostale.

The collection will feature outfits based on the personalities and distinctive styles of Aria, Hanna, Emily and Spencer, the fashion-forward characters of the popular Warner Horizon Television-produced drama series, which returns for its season four winter premiere Tuesday, January 7th, at 8/7c on ABC Family.

The Pretty Little Liars Collection by Aeropostale launches, January 7th, just in time for the show's much-anticipated return. Mandi will also incorporate the collection into the characters' wardrobes throughout the season, giving fans inspiration on how each girl would personally style the pieces.

"Designing my first-ever collection with Aeropostale has been an incredible experience. It's so rewarding to create a line that truly brings the style of these 'it' girls to life," said Mandi Line. "I knew fashion would play an important part in the show from the start. The fans were really my inspiration for the collection. You can easily mix and match the pieces to express your personal style. It's all about incredible looks at obtainable prices."

"Pretty Little Liars is a pop culture phenomenon, especially amongst our customer," says Scott Birnbaum, Senior Vice President, Marketing & Ecommerce, Aeropostale Inc. "We are thrilled to have partnered with Mandi Line, the show's costume designer, to capture the signature style of each character and to create the first ever Pretty Little Liar's fashion collection."

"We're so excited to be partnering with a fashion-forward brand like Aeropostale, which captures the essence of Pretty Little Liars and is a perfect fit for the show's young, passionate and fashionable fan base," said Sonia Borris, Senior Vice President, Marketing & Operations, Warner Bros. Worldwide Television Marketing.

"Pretty Little Liars is a perfect match for Aeropostale as this partnership allows us to offer fans an original design inspired by the characters in the stylish and trend-setting series – so if you're a fan of the show or a fashionista, this collection will let girls wear their favorite character's look and make it their own," said Maryellen Zarakas, Senior Vice President, Worldwide Marketing and TV & Studio Licensing, Warner Bros. Consumer Products.

The partnership is part of Aeropostale's ongoing effort to connect with its social savvy customer and deliver culturally relevant, quality fashion at an exceptional value.

About Aeropostale, Inc.

Aeropostale, Inc. is a primarily mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17year-old young women and men through its Aeropostale stores and 4 to 12 year-old kids through its P.S. from Aeropostale stores. The Company provides customers with a focused selection of high quality fashion and fashion basics at compelling values in an innovative and exciting store environment.

Aeropostale

Must ReadView All

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Textiles | On 19th Jan 2017

DOMOTEX 2018 features new exhibition layout

The trade fair for floor coverings DOMOTEX 2018, which begins January ...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search