Home / Knowledge / News / Apparel/Garments / Warner & Aeropostale to partner on new apparel line
Warner & Aeropostale to partner on new apparel line
08
Jan '14
Aeropostale, Inc., a mall-based specialty retailer of casual apparel for young women and men, announced its partnership with Warner Bros. and Pretty Little Liars costume designer/stylist Mandi Line to launch the Pretty Little Liars Collection by Aeropostale.

The collection will feature outfits based on the personalities and distinctive styles of Aria, Hanna, Emily and Spencer, the fashion-forward characters of the popular Warner Horizon Television-produced drama series, which returns for its season four winter premiere Tuesday, January 7th, at 8/7c on ABC Family.

The Pretty Little Liars Collection by Aeropostale launches, January 7th, just in time for the show's much-anticipated return. Mandi will also incorporate the collection into the characters' wardrobes throughout the season, giving fans inspiration on how each girl would personally style the pieces.

"Designing my first-ever collection with Aeropostale has been an incredible experience. It's so rewarding to create a line that truly brings the style of these 'it' girls to life," said Mandi Line. "I knew fashion would play an important part in the show from the start. The fans were really my inspiration for the collection. You can easily mix and match the pieces to express your personal style. It's all about incredible looks at obtainable prices."

"Pretty Little Liars is a pop culture phenomenon, especially amongst our customer," says Scott Birnbaum, Senior Vice President, Marketing & Ecommerce, Aeropostale Inc. "We are thrilled to have partnered with Mandi Line, the show's costume designer, to capture the signature style of each character and to create the first ever Pretty Little Liar's fashion collection."

"We're so excited to be partnering with a fashion-forward brand like Aeropostale, which captures the essence of Pretty Little Liars and is a perfect fit for the show's young, passionate and fashionable fan base," said Sonia Borris, Senior Vice President, Marketing & Operations, Warner Bros. Worldwide Television Marketing.

"Pretty Little Liars is a perfect match for Aeropostale as this partnership allows us to offer fans an original design inspired by the characters in the stylish and trend-setting series – so if you're a fan of the show or a fashionista, this collection will let girls wear their favorite character's look and make it their own," said Maryellen Zarakas, Senior Vice President, Worldwide Marketing and TV & Studio Licensing, Warner Bros. Consumer Products.

The partnership is part of Aeropostale's ongoing effort to connect with its social savvy customer and deliver culturally relevant, quality fashion at an exceptional value.

About Aeropostale, Inc.

Aeropostale, Inc. is a primarily mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17year-old young women and men through its Aeropostale stores and 4 to 12 year-old kids through its P.S. from Aeropostale stores. The Company provides customers with a focused selection of high quality fashion and fashion basics at compelling values in an innovative and exciting store environment.

Aeropostale

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search