Home / Knowledge / News / Apparel/Garments / Denim Story unveils men's & women's jeans SS line
Denim Story unveils men's & women's jeans SS line
Jan '14
It can be easily said that the style trend for next season has its focus on Denim. Denim like Pearls is timeless. Everyone has grown up with a pair of jeans in the wardrobe, but today denim evolves and adapts to the trends that emerge each season.

Keeping in mind the spring and summer months, expect a wide array of styles in some bright and bold tones, Jacquard Prints, Distressed , Boyfriend  cuts, as well as a rock-chic trend with zip detailing, wax coated and cropped leather in soft pastels at Denim Story. 

They also see the relaxed chinos that sit low on the waist with corozo button fly, dyed in fine twill and cut in seasonal spring subtle hues. Finally, no wardrobe is complete without a great pair of denim shorts, paired with a tank top or polo t-shirt.


This trend has been popular for the past few years and is still very much in demand. They can easily be focused as statement pieces and can be worn for numerous occasions to spruce up your look. Keep a close eye on our upcoming style in J brand cut in Graphic Zebra Jacquard with Black Enamel hardware which is sure to make few heads turn.


The bold tones have been in vogue when it comes to fashion. The J Brand Wildflower, a fuchsia tone, woven with a modal for a super soft hand and polished finish and the perfect amount of stretch for exceptional recovery is sure to create a bang this season. The sharp aqua Breakwater and Breeze indigo sateen washed out to powdered blue with a lighter shade tonal thread in Capri is a perfect option for the tall as well as petite ladies as they are a great look for summer.


The Distressed style has been the wardrobe staple for all the denim lovers. This style has made waves in different fits and washes. 

Whether it’s a J brand Misfit destructed jean cut in deep indigo tencel with authentic wear pattern and polished copper trims or White Rocks in a skinny fit, these are sure to set your heart racing with their flattering cuts & ripped style.  An interesting style at Denim Story is the J Brand 835 Zephyr, a washed out pale blue with hand applied bleach stains and subtle distress.


Today’s boyfriend jeans are designed for a woman, to fit and flatter our figure, without the snug feel of skinny jeans, giving it a more casual look. It is comfortable, versatile, easy to style, and flattering on most body types.


The Talli Zip in J brand strikes a perfect balance between classic & edgy style with its classic dark wash and zip detailing on the ankle and the front pockets. This style when clubbed with the nappa leather is the ultimate in edgy luxury with slightly unexpected subtle pastel colours in crop & skinny fit’s.

The Varnished Ultra Blue is Light in weight, fits close to the body with true denim character and coated in ultra blue with subtle sanding through the thigh. Another favorite trend in international circuit is the coated denim where the finished garment is dipped in a liquid that resembles the wax which adds texture giving it leather like effect. This trend is sure to kick off with a bang this season.

Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Courtesy: Global Denim Awards

Fashion | On 27th Oct 2016

Anbasja Blanken & Italian mill ITV Denim win GDA

Dutch designer Anbasja Blanken and Italian mill ITV Denim was the...

Interviews View All

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search