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Denim Story unveils men’s & women’s jeans SS line

January 08, 2014 (India)

It can be easily said that the style trend for next season has its focus on Denim. Denim like Pearls is timeless. Everyone has grown up with a pair of jeans in the wardrobe, but today denim evolves and adapts to the trends that emerge each season.

Keeping in mind the spring and summer months, expect a wide array of styles in some bright and bold tones, Jacquard Prints, Distressed , Boyfriend  cuts, as well as a rock-chic trend with zip detailing, wax coated and cropped leather in soft pastels at Denim Story. 

They also see the relaxed chinos that sit low on the waist with corozo button fly, dyed in fine twill and cut in seasonal spring subtle hues. Finally, no wardrobe is complete without a great pair of denim shorts, paired with a tank top or polo t-shirt.

PRINTED DENIM

This trend has been popular for the past few years and is still very much in demand. They can easily be focused as statement pieces and can be worn for numerous occasions to spruce up your look. Keep a close eye on our upcoming style in J brand cut in Graphic Zebra Jacquard with Black Enamel hardware which is sure to make few heads turn.

BOLD TONES

The bold tones have been in vogue when it comes to fashion. The J Brand Wildflower, a fuchsia tone, woven with a modal for a super soft hand and polished finish and the perfect amount of stretch for exceptional recovery is sure to create a bang this season. The sharp aqua Breakwater and Breeze indigo sateen washed out to powdered blue with a lighter shade tonal thread in Capri is a perfect option for the tall as well as petite ladies as they are a great look for summer.

DISTRESSED

The Distressed style has been the wardrobe staple for all the denim lovers. This style has made waves in different fits and washes. 

Whether it’s a J brand Misfit destructed jean cut in deep indigo tencel with authentic wear pattern and polished copper trims or White Rocks in a skinny fit, these are sure to set your heart racing with their flattering cuts & ripped style.  An interesting style at Denim Story is the J Brand 835 Zephyr, a washed out pale blue with hand applied bleach stains and subtle distress.

BOYFRIEND

Today’s boyfriend jeans are designed for a woman, to fit and flatter our figure, without the snug feel of skinny jeans, giving it a more casual look. It is comfortable, versatile, easy to style, and flattering on most body types.

ROCK CHIC

The Talli Zip in J brand strikes a perfect balance between classic & edgy style with its classic dark wash and zip detailing on the ankle and the front pockets. This style when clubbed with the nappa leather is the ultimate in edgy luxury with slightly unexpected subtle pastel colours in crop & skinny fit’s.

The Varnished Ultra Blue is Light in weight, fits close to the body with true denim character and coated in ultra blue with subtle sanding through the thigh. Another favorite trend in international circuit is the coated denim where the finished garment is dipped in a liquid that resembles the wax which adds texture giving it leather like effect. This trend is sure to kick off with a bang this season.


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