Home / Knowledge / News / Apparel/Garments / China second biggest market for baby products industry
China second biggest market for baby products industry
08
Jan '14
With a population base of 222 million 0-15-year-old children and 16 million newborns each year, as reported by the National Bureau of Statistics of China, China ranks second as the world’s largest consumer market for babies’ and children’s goods after the United States.

The increasing disposable income and the new generation of parents continue to drive the children, baby and maternity products industry in China. China’s latest relaxation of its one-child policy will only drive more demand and growth in the industry.

UBM China (Hangzhou) released the “China’s 2013 Consumer Research Report for Children and Baby Products Industry” highlighting monthly spending and purchasing habits and growing trends in the industry. The report surveyed major cities including Beijing, Chengdu, Guangzhou, and Shanghai among others, representing northern, central, southern and eastern China.

Monthly Spending and Purchasing Habits

With the rise of disposable income, the average monthly spending on children and baby products is US$157 per family. The expenditure during the baby’s first 0-24 months is the highest at an average of US$174 every month. Research shows that as the child gets older, monthly spending decreases. Monthly expenditures include infant formula, baby diapers, baby food, baby feeding items, baby healthcare items, baby clothes, toys, strollers, car seats and furniture.

Chinese parents are careful when choosing the items and food their child uses and consumes. Some factors they consider when making a purchase include brand, taste, safety, place manufactured, raw materials, price, brand/ manufacturer’s reputation, function, style, comfort, packaging and more. The top three factors they look at when making purchases for these key items are:

- Infant formula: brand, place of manufacture, safety
- Baby diapers: brand, safety, comfort
- Baby food: safety, brand, ingredients
- Baby care items: safety, brand, ingredients
- Apparel: comfort, material, safety

Brand, product safety and ingredients/raw materials rank consistently high in purchase decisions.

Purchase Channels

In choosing where to shop, Chinese parents consider the following: a wide-variety of product and brand selection and the option to verify product quality and convenience. Children & baby products stores are the most popular retail destinations in China compared with other shopping channels like online shopping, department stores or supermarkets. 40% of parents purchase baby products at children & baby products stores.

Children & baby products stores have a variety of brands and good selection of stock, and their staff is better trained with proper product knowledge, making shopping a better experience. These retail stores also provide value-added services to entice shoppers, like kids’ entertainment areas and free product trials. China now has over 40,000 children & baby products stores country wide, with more opening each month. 

Click here to read more

UBM China

Must ReadView All

Apparel/Garments | On 1st Jul 2016

British retail wants govt to move quickly post Brexit

The British Retail Consortium (BRC) has said that following the...

Textiles | On 1st Jul 2016

India ranked 35th in World Bank’s logistics index

India has moved up from 54th place in 2014 to 35th in 2016 in the...

Apparel/Garments | On 1st Jul 2016

FY16 net income soars 15% at Nike

For fiscal ended May 31, 2016, net income at US based sports goods...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Abhishek Ganguly
Puma India

There are quite a number of brands stepping into the sports lifestyle...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search