Ispo Munich to have attractive supporting programs

The megatrend health style is the growth segment in the sports industry, to which ISPO MUNICH 2014 is dedicating the completely restructured Hall C1.

The Health & Fitness area is focusing on the key topics "Health at the Workplace" and Sport Shoes and Game Consoles. Top-rate speakers and experts from sports, industry, science and medicine will discuss and present the latest trends from fitness, company health management, nutrition and prevention areas in panel discussions and talks.

From 1 p.m. to 2 p.m. on Sunday, 26 January, star-winning chef Holger Stromberg will demonstrate how easy it is to have a balanced and healthy diet. In the panel discussion "Business in movement – modern health management at the workplace" with Dr. Ralf Franke (Health Management Director, Siemens AG), Roland Auschel (member of the Executive Board and Global Sales, adidas AG), Klaus Jost (member of the Executive Board at Intersport), Dr. Uwe Nickel (Corporate Development Director, Integion GmbH) and Prof. Gerhard Huber (member of the Executive Board of the German Association for Health Related Fitness and Sporttherapy (DVGS), instructor at Salzburg University) will focus on companies from 1 p.m. to 2 p.m. on Monday, on January 27.

There will be a supporting program full of action on the action stage between the talks and panel discussions. Star choreograph Detlef "D!" Soost will demonstrate on Sunday (11 a.m. and 2 p.m.) how he motivates people of all ages to exercise more. On Monday, one of the most well known American personal and fitness trainers, Mark Lauren, will show his newest training methods at 10:30 a.m. and 3 p.m. As you can see, ISPO MUNICH is providing an attractive supporting program on all four days with numerous possibilities to obtain information about the great variety of offers in the growth segment of health.

ISPO OPEN INNOVATION is a new, year-round service offer of Messe München. With it, companies are getting the possibility to integrate experts and consumers actively into their innovation processes. Companies can integrate their new development partners in two ways.

As co-creators, the customer experts are integrated into the innovation process from the start. As product testers, also long before market launching, they can provide comprehensive feedback about product qualities. The brands The North Face, Kjus and Toray as well as Sport Scheck as a renowned sporting goods dealer have already booked corresponding innovation projects at the ISPO OPEN INNOVATION platform and will carry them out in January and February 2014.

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