Devereux will carry a large presence at the upcoming 2014 PGA Merchandise Show in Orlando, where it will officially launch both its brand and its Fall 2014 collection.
For starters, Devereux is the exclusive apparel sponsor of the Tour Edge Media tournament that takes place January 20, two days prior to the Show. This popular event annually attracts more than 100 media members from around the globe who represent every major golf publication, as well as many television and radio outlets.
Devereux is also hosting the Channel Leaders at the 2014 PGA Merchandise Show that runs January 22-24. This invitation-only program is extended to the most influential buyers in the golf industry who support the PGA's portfolio of shows.
This includes PGA National and Section Merchandisers of the Year winners; AGM Platinum Award winners; and industry-recommended referrals. The Channel Leaders receive many benefits during the show, one being invited to the exclusive Channel Leader Reception, sponsored by Devereux.
Held on the first evening of the Show, this invitation-only networking reception will feature an open bar and hors d'oeuvres. The Channel Leaders will also have access to the Devereux-sponsored Lounge throughout the Show.
Throughout the PGA Merchandise Show, Devereux will also be featured in the Main Lobby Apparel Showcase and the Fashion Lounge. The Devereux Spring and Fall 2014 collections will be showcased at the Devereux booth #4049.
"We're very excited to showcase the Devereux lifestyle at the single-largest industry venue of the year," says company partner and director of sales Brian Lohman. "We're confident that PGA Professionals, Retail Buyers and Merchandisers are going to love Devereux's fashion approach and the Proper Threads we're bringing to the market."
Founded in 2013 in Los Angeles, Calif., Devereux is a premium, contemporary line of men's golfwear. Offering men "Proper Threads", Devereux provides style and comfort on and off the course. The Devereux collection can be found at better clubs, resorts & specialty retailers abroad.