Home / Knowledge / News / Apparel/Garments / Devereux to launch 2014 collection at PGA Merchandise Show
Devereux to launch 2014 collection at PGA Merchandise Show
10
Jan '14
Devereux will carry a large presence at the upcoming 2014 PGA Merchandise Show in Orlando, where it will officially launch both its brand and its Fall 2014 collection.

For starters, Devereux is the exclusive apparel sponsor of the Tour Edge Media tournament that takes place January 20, two days prior to the Show. This popular event annually attracts more than 100 media members from around the globe who represent every major golf publication, as well as many television and radio outlets.

Devereux is also hosting the Channel Leaders at the 2014 PGA Merchandise Show that runs January 22-24. This invitation-only program is extended to the most influential buyers in the golf industry who support the PGA's portfolio of shows.

This includes PGA National and Section Merchandisers of the Year winners; AGM Platinum Award winners; and industry-recommended referrals. The Channel Leaders receive many benefits during the show, one being invited to the exclusive Channel Leader Reception, sponsored by Devereux. 

Held on the first evening of the Show, this invitation-only networking reception will feature an open bar and hors d'oeuvres.  The Channel Leaders will also have access to the Devereux-sponsored Lounge throughout the Show.

Throughout the PGA Merchandise Show, Devereux will also be featured in the Main Lobby Apparel Showcase and the Fashion Lounge. The Devereux Spring and Fall 2014 collections will be showcased at the Devereux booth #4049.

"We're very excited to showcase the Devereux lifestyle at the single-largest industry venue of the year," says company partner and director of sales Brian Lohman. "We're confident that PGA Professionals, Retail Buyers and Merchandisers are going to love Devereux's fashion approach and the Proper Threads we're bringing to the market."

About Devereux

Founded in 2013 in Los Angeles, Calif., Devereux is a premium, contemporary line of men's golfwear. Offering men "Proper Threads", Devereux provides style and comfort on and off the course. The Devereux collection can be found at better clubs, resorts & specialty retailers abroad.

Devereux


Must ReadView All

Apparel/Garments | On 23rd Jun 2017

Alfredo Grassi to develop graphene-enhanced workwear

Alfredo Grassi, manufacturer of customised protective clothing,...

Textiles | On 22nd Jun 2017

Zund unveils cradle feeder roll-feed system for fabrics

Zund Systemtechnik AG, Switzerland’s textile machinery firm that...

Courtesy: Napapijri

Apparel/Garments | On 22nd Jun 2017

Napapijri's Superlight Parka is free of fur and down

Napapijri has introduced the new Superlight Parka, a new lightweight...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search