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Dick’s Sporting sponsor of High School National Tournament

January 10, 2014 (United States Of America)

The season ending tournament for top nationally ranked High School basketball teams, will have a new home in New York City's iconic Madison Square Garden for its sixth annual boys and girls championship games and a new name as DICK'S Sporting Goods, the largest U.S. based full-line sporting goods retailer signed on as the title sponsor.

Paragon Marketing Group announced it has reached a multi-year agreement with both Madison Square Garden, and DICK'S Sporting Goods to continue the tradition-rich event as the DICK'S Sporting Goods High School National Tournament.

"DICK'S Sporting Goods is thrilled to serve as title sponsor for the DICK'S Sporting Goods High School National Tournament and to further our support for high school basketball," said Lauren Hobart, SVP & Chief Marketing Officer, DICK'S Sporting Goods.  "We look forward to seeing some of the best high school basketball teams and players in the country take center court at the World's Most Famous Arena this spring."

Comprehensive coverage of the quarterfinals, semifinals and championship action will continue to air across ESPN, ESPN2 and ESPNU April 3-5, 2014. Boys quarterfinal and semifinal games, along with the girls semifinal games, will take place on April 3-4 at a to be determined location in New York City.  Madison Square Garden will host the boys and girls championship games on April 5.

"High school basketball has a long and rich tradition at Madison Square Garden as we have hosted some of the game's legendary players including: Lew Alcindor, Bob Cousy, Nancy Leiberman-Cline, Connie Hawkins as well as NY Knicks Amare Stoudemire and Carmelo Anthony," said Joel Fisher, executive vice president, MSG Sports. "We are excited to host the boys and girls finals of the DICK'S Sporting Goods High School National Tournament, the premier high school basketball tournament in the country."


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