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Prada opens second store in Florence

January 13, 2014 (Italy)

Following its historic boutique in Via Tornabuoni, Prada opens a second store in Florence in a prestigious building at the corner of Via Roma and Via de' Pecori.

Designed by Italian architect Roberto Baciocchi, the 760 square-metres store extends over three floors and showcases women's and men's ready-to-wear, leather goods, accessories and footwear collections.

The wide window displays along the distinguished store front add to the prestige of the historic Florentine palazzo.

The central entrance leads into an area dedicated to leather goods and accessories, the defining features of which are Prada's legacy black and white marble-chequered floor, the green-fabric clad walls, the exquisite polished-steel display cases with black marble drawers and display counters with bright flashes of colour. A sweeping black marble staircase and crystal elevator convey clients to the upper floors.

The mezzanine is dedicated to the men and women's footwear collections. The space has light green walls and beige carpeting embellished by a black marble trim. Polished crystal-and-steel display cases and counters and green velvet sofas complement the interior design.

A spacious area on the first floor is devoted to the men's leather goods collection.

The next two spaces, presenting the women's and men's ready-to-wear collections, have two strong individual identities: the women's area is characterized by green-fabric clad walls and perspex display cases, clear skylights, geometric perspex-and-steel tables and green velvet chairs, while the men's area has a much more masculine feel.

The space is defined by the ebony wood flooring and the bright orange encaustic-treated walls, set off by palladium-and- crystal display cases and counters and completed by coloured, ostrich-leather sofas.


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