Home / Knowledge / News / Apparel/Garments / Prada opens second store in Florence
Prada opens second store in Florence
13
Jan '14
Following its historic boutique in Via Tornabuoni, Prada opens a second store in Florence in a prestigious building at the corner of Via Roma and Via de' Pecori.

Designed by Italian architect Roberto Baciocchi, the 760 square-metres store extends over three floors and showcases women's and men's ready-to-wear, leather goods, accessories and footwear collections.

The wide window displays along the distinguished store front add to the prestige of the historic Florentine palazzo.

The central entrance leads into an area dedicated to leather goods and accessories, the defining features of which are Prada's legacy black and white marble-chequered floor, the green-fabric clad walls, the exquisite polished-steel display cases with black marble drawers and display counters with bright flashes of colour. A sweeping black marble staircase and crystal elevator convey clients to the upper floors.

The mezzanine is dedicated to the men and women's footwear collections. The space has light green walls and beige carpeting embellished by a black marble trim. Polished crystal-and-steel display cases and counters and green velvet sofas complement the interior design.

A spacious area on the first floor is devoted to the men's leather goods collection.

The next two spaces, presenting the women's and men's ready-to-wear collections, have two strong individual identities: the women's area is characterized by green-fabric clad walls and perspex display cases, clear skylights, geometric perspex-and-steel tables and green velvet chairs, while the men's area has a much more masculine feel.

The space is defined by the ebony wood flooring and the bright orange encaustic-treated walls, set off by palladium-and- crystal display cases and counters and completed by coloured, ostrich-leather sofas.

Prada

Must ReadView All

Fashion | On 26th Jul 2016

Finally, Myntra buys Jabong

Putting an end to months of speculation, online fashion e-retailer...

Apparel/Garments | On 26th Jul 2016

British clothing retailers face Brexit double whammy

With online rivals already giving them a hard time, Britain's major...

Courtesy: Chanel

Fashion | On 26th Jul 2016

Chanel acquires 4 silk companies to firm up supplies

Continuing its trend to secure access to high-end raw materials,...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search