Première Vision SA - the leading international trade show for the fashion industry - and CNR Holding Inc. - the leading organizer of trade shows in Turkey and manager of the CNR Expo Istanbul exhibition centre - have signed a partnership agreement for the creation and organization, as of October 2014, of Première Vision Istanbul - a new biannual event in the Première Vision network - aimed at fashion professionals from throughout the Eastern Europe and Middle East region.
The new show will be organized by a new company created for the occasion that will be 51% controlled by Première Vision SA, and 49% by CNR Holding. It will benefit from the strengths of both entities: the experience, reputation and legitimacy of Première Vision in terms of international textile industry players, as well as its fashion network and expertise, together with the event expertise and knowledge of the Turkish market provided by CNR Holding - which managed the TexBridge show for the past several years, which now gives way to this new project.
UTIB, the Uludag Textile Exporters Association of Turkey, a Texbridge partner, will continue to provide support to the new operation. Première Vision Istanbul, whose first edition will be held from 29 to 31 October 2014 at the CNR Expo, will remain faithful to the positioning and identity of the Première Vision shows.
The event will present a creative, innovative and quality offer of textiles and materials (fabrics, yarns, accessories ...) and services (textile designs ... ) selected by a committee of ad hoc industry professionals, and comprising both Turkish and international companies. Based on the Première Vision show concept, specific services and fashion information adapted to the area's markets will also be established.