Home / Knowledge / News / Apparel/Garments / Icebreaker appoints Dion Taylor as GM (Europe)
Icebreaker appoints Dion Taylor as GM (Europe)
16
Jan '14
Dion Taylor
Dion Taylor
Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced that Dion Taylor will be joining as the company’s General Manager for Europe.

In this new executive leadership position, Dion is responsible for driving Icebreaker’s multi-channel strategy that will see the expansion of digital marketing and the introduction of select retail stores across Europe in addition to growing the exclusive wholesale network of Icebreaker resellers.

Dion, a New Zealander, comes to Icebreaker after 27 years with the UK’s number one specialist ski clothing & equipment retailer, Snow+Rock, where he most recently held the role of Chief Executive Officer. During that time Dion grew Snow+Rock’s sales revenue to over £70m. He describes himself as Kiwi at the core with a European exterior.

“I am looking forward to being part of something with true Kiwi DNA, which has grown from New Zealand and is one of the countries key exports. I know the product intimately, having worn it as an end user for many years, whether as an avid skier, cyclist, tennis player or golfer!” says Dion.

“Icebreaker has become a truly global brand and I look forward to working with Jeremy Moon and the energetic and dynamic team he has built, in continuing to grow and develop natures best and most natural of layering systems.”

“Dion is an exceptional leader in the outdoor industry with an outstanding track record of growing revenue and profits over the last 10 years,” said Jeremy Moon, Founder and CEO of Icebreaker. “We want to continue the focus on Icebreaker’s growth, whilst remaining a premium and quality brand. Dion has immense knowledge and experience of the European market and he will work with our retail customers to ensure we support their growth, and remain a valued partner. I believe he will keep the true spirit of Icebreaker alive and well across Europe”.

Max Hofbauer, who has been leading Icebreaker’s Europe Wholesale business, will be leaving the company in June after 5 years. Over that time Max has increased Icebreaker’s revenue by over 300%, doubled the size of the Icebreaker team based in Starnberg, centralised operations and established a European central distribution center.

“Max has done a fantastic job accelerating our growth across Europe and establishing us as the No. 1 merino brand in our wholesale channels” says Jeremy. “He has built great relationships with our retailers and created a strong platform for ongoing success in Europe. Over the next few months Max will be working alongside Dion to introduce him to our key customers and develop the path for future growth.”

About Icebreaker

Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 44 countries.

Icebreaker


Must ReadView All

Two slabs of GST will affect Bengaluru garment units: SIGA

Apparel/Garments | On 23rd Jan 2018

Two slabs of GST will affect Bengaluru garment units: SIGA

The South India Garment Association (SIGA) has voiced its concern...

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Top executives
Textile industry

The foremost issue is bridging the skill gap

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search