Home / Knowledge / News / Apparel/Garments / Mens casualwear brand Blumerq plans to double growth
Mens casualwear brand Blumerq plans to double growth
16
Jan '14
Blumerq, upcoming men’s smart casuals brand with 314 retail points including exclusive outlets nationwide, after a successful test launch and constructive recognition in the selective market for the last 12 months generating sales of 50 million, announced its plans for doubling its growth with additional 270 retail points across India. 
 
Blumerq is an exclusive brand of men’s casuals apparel especially designed to cater to the young men. The Blumerq apparels are designed, tailored and inspired by music. Speaking the universal language of music and yet, touching upon a wide range of styles, Blumerq offers the trendiest range of Shirts, Tees, Polos, Shorts, Denims and Chinos.   
 
Men’s wear market is the fastest growing apparel segment in India that is expected to grow by 11% to Rs 10,320 billion by 2020. “Men are moving out of old impression and are becoming more fashion conscious, choosy like women and prefer to look good than never before”, opines L. Joseph Muthaiyan, CEO, Blumerq. 
 
The optimistic test launch result has given way for BLUMERQ’s team to expand rapidly across India. “The competitive retail landscape has been witnessing aggressive growth, style and innovative positioning, targeting Indian youth by multiple players. The stores expansion will drive growth and allow us to reach a new set of young consumers. We are expanding our presence by adding 20 plus standalone new stores, 250 multi brand outlet” adds L. Joseph Muthaiyan. 
 
Blumerq stands out in a market full of generic apparel as it resonates with the Pop culture, very fresh in its approach by travelling in the road less travelled.  Blumerq designs are all backed by a motivated team of creative talents who promise to capture every trend in music and display it on every shelf of Blumerq stores in the apparel markets across India.  
 
The brand has presence in Karnataka, Kerala, Andhra Pradesh, Tamilnadu, Bihar, West Bengal, Orissa, Maharashtra, Gujarat etc and also in the leading e-commerce sites. The price range varies from 399 to 1899 and has the trendiest options in Shirts, Tees, Polos, Shorts, Denims and Chinos. Blumerq is one of the fastest growing brands for the youth segment trying to bridge the gap due to lack of choice between ever changing tastes and flavours.
 
Blumerq’s spring summer 14 is going to be colourful like never before with flashes of yellows and lime green, cooled by the blues. The story of this season- digital aesthetics & sensuous nature is given a twist with interplay of colors.
 
About Blumerq:
Blumerq a Brand owned by Blue Mercury Apparels (p) Ltd was established in the early 2012 exclusively addressing the identity and aspirations of today’s youth. Their new line epitomizes new, casual chic styles that will set every young man rolling in glamour and charisma.  
 

Blumerq


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search