Home / Knowledge / News / Apparel/Garments / Mens casualwear brand Blumerq plans to double growth
Mens casualwear brand Blumerq plans to double growth
16
Jan '14
Blumerq, upcoming men’s smart casuals brand with 314 retail points including exclusive outlets nationwide, after a successful test launch and constructive recognition in the selective market for the last 12 months generating sales of 50 million, announced its plans for doubling its growth with additional 270 retail points across India. 
 
Blumerq is an exclusive brand of men’s casuals apparel especially designed to cater to the young men. The Blumerq apparels are designed, tailored and inspired by music. Speaking the universal language of music and yet, touching upon a wide range of styles, Blumerq offers the trendiest range of Shirts, Tees, Polos, Shorts, Denims and Chinos.   
 
Men’s wear market is the fastest growing apparel segment in India that is expected to grow by 11% to Rs 10,320 billion by 2020. “Men are moving out of old impression and are becoming more fashion conscious, choosy like women and prefer to look good than never before”, opines L. Joseph Muthaiyan, CEO, Blumerq. 
 
The optimistic test launch result has given way for BLUMERQ’s team to expand rapidly across India. “The competitive retail landscape has been witnessing aggressive growth, style and innovative positioning, targeting Indian youth by multiple players. The stores expansion will drive growth and allow us to reach a new set of young consumers. We are expanding our presence by adding 20 plus standalone new stores, 250 multi brand outlet” adds L. Joseph Muthaiyan. 
 
Blumerq stands out in a market full of generic apparel as it resonates with the Pop culture, very fresh in its approach by travelling in the road less travelled.  Blumerq designs are all backed by a motivated team of creative talents who promise to capture every trend in music and display it on every shelf of Blumerq stores in the apparel markets across India.  
 
The brand has presence in Karnataka, Kerala, Andhra Pradesh, Tamilnadu, Bihar, West Bengal, Orissa, Maharashtra, Gujarat etc and also in the leading e-commerce sites. The price range varies from 399 to 1899 and has the trendiest options in Shirts, Tees, Polos, Shorts, Denims and Chinos. Blumerq is one of the fastest growing brands for the youth segment trying to bridge the gap due to lack of choice between ever changing tastes and flavours.
 
Blumerq’s spring summer 14 is going to be colourful like never before with flashes of yellows and lime green, cooled by the blues. The story of this season- digital aesthetics & sensuous nature is given a twist with interplay of colors.
 
About Blumerq:
Blumerq a Brand owned by Blue Mercury Apparels (p) Ltd was established in the early 2012 exclusively addressing the identity and aspirations of today’s youth. Their new line epitomizes new, casual chic styles that will set every young man rolling in glamour and charisma.  
 

Blumerq


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X