Home / Knowledge / News / Apparel/Garments / H&M's 'Go Gold' line inspired by Swedish Olympic outfits
H&M's 'Go Gold' line inspired by Swedish Olympic outfits
20
Jan '14
To celebrate the collection designed by H&M in collaboration with the Swedish Winter Olympic team for Sochi 2014, H&M Sport has created a special capsule collection inspired by the Swedish Olympic outfits.

The collection is made up of functional sports garments and casual items that are perfect for layering. Selected pieces from the collection have also been tested by the Swedish Olympic team.

Functionality is a priority, and is evident in highly packable, lightweight down jackets, breathable running jackets, and fast-drying base layers.

The collection also includes a women’s reversible down jacket with a rounded silhouette and a sporty down-filled update of the classic pilot jacket for men. There are also accessories such as sneakers, backpacks and sunglasses.

“Go Gold is the chance for our customers to get the Olympian look, inspired by the outfits created by H&M in collaboration with the Swedish Olympic team. The pieces are not just functional, they’re fashionable too – the perfect collection for winter sports,” says Ann-Sofie Johansson, Creative Head of Design.

“The athletes of the Swedish Olympic Team are really excited about the H&M outfits for Sochi 2014 – both for their functionality and their style. It’s great to share the Olympic look with fans through the Go Gold collection at H&M Sport, and it was fun to contribute with our input during the design process,” says Swedish swimmer and Olympic medalist Therese Alshammar.

H&M

Must ReadView All

Apparel/Garments | On 30th Jul 2016

EIAP not attractive enough for Dominican Republic

Notwithstanding a special concessional scheme allowing duty-free...

Courtesy: Gildan

Apparel/Garments | On 30th Jul 2016

Q2FY17 net earnings slip 4.7% at Gildan Activewear

Net earnings for the three months ended July 3, 2016 slipped 4.72 per ...

Courtesy: Intertek

Textiles | On 30th Jul 2016

Intertek textile labs to test dye content in Vietnam

Intertek, a Total Quality Assurance provider to industries worldwide, ...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
June 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search