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Spanish brand Punto Blanco strengthens grip in China

January 20, 2014 (China)

The Spanish hosiery, homewear and intimates brand now has four new stores in China.

Punto Blanco sent off 2013 consolidating its presence in China. After opening two stores in Hong Kong a year ago, it ended the year with four more Chinese sales points.

The Sunshine shopping centre in Shengyang, in northern China, and the cities of Beijing, Wuxi and Quingdao were the chosen locations. The company, based in Igualada (Barcelona), plans to open further boutiques in China in the course of 2014.

Punto Blanco, which went international back in 1953, has also set its sights on Germany, USA, Korea and Russia. Today it exports to more than 35 countries.

Punto Blanco dates back to 1948, which marked the start of a success story that has positioned it as a world leader in the hosiery segment. Since then the company has diversified into new concepts like intimates and homewear, making quality, a strong fashion component and ongoing innovation its cornerstones.


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