The first layer is a series of independent websites setup in specific women’s fashion verticals to maximize reach, SEO and market penetration into its particular fashion category.
The business model for each website is the same methodology used for Onlyleggings.com, a website that enjoys a dominant position in the leg fashion space. Recently, DressesExpress.com was launched that will compete in the women’s dresses vertical.
WomensTopsHabitat.com is in the design phase with a number of additional websites currently being constructed. Each website will market itself individually in its vertical and will also cross-market and cross-pollinate one another on the website.
This network of vertically integrated women’s fashion websites will be represented on a “parent” website which will display all of the women’s fashion vertical websites on it. The parent website, which will be disclosed shortly, will market each vertical within it in addition to providing “blog like” fashion information.
The current active websites, Onlyleggings.com, Worldofleggings.com, DressesExpress.com and VivaVuva.com will also be a part of the network with VivaVuva being the high end name brand within the network.
BRAVADA International expects that it’s proprietary network of vertically integrated women’s fashion websites will increase its organic online footprint in excess of 10 fold in 2014. All of the websites are being developed in-house by CEO Danny Alex so there are no additional costs to the company in building out its women’s fashion e-commerce network beyond the cost of inventory.
About BRAVADA International Ltd.
BRAVADA International owns and operates OnlyLeggings.com, the largest online leg fashion superstore, VivaVuva.com, an online women’s fashion superstore and World of Leggings, an online and real world leggings superstore specializing in Made in the USA leg fashion.
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