Canadian lifestyle and activewear brand, Lole, has launched its first exclusive collection, WHITE BY LOLE.
With fluid and flattering silhouettes carefully designed to make a woman look and feel good, the collection draws on the experience and high-fashion background of the brand's Design Director, Andy The-Anh.
The creation of this exclusive collection is built upon the brand's existing foundations and reimagines how yogawear can be experienced, specially created with designer details and refined fabrics of silk and cashmere for style, versatility and technical finesse. Unlike most of the brightly coloured seasonal collections from Lole, the colour palette is a range of soft whites, ballet pink and creamy beige.
Inspired by yoga, every item of the WHITE BY LOLE collection is a reflection of the Lole White Tour and the teachers and practitioners who live and breathe its message of peace. The Lole White Tour is a special event that has brought together over 20,000 people worldwide practicing yoga en mass in a powerful presentation of peace and unity. Bringing together the Lole philosophies of community, wellness, active lifestyles and shared experiences, it is the image of thousands moving in unison that sparked the creative inspiration for this collection.
Three styles in particular have been inspired by Elena Brower, a renowned yoga teacher who has led past yoga sessions for the prestigious Lole White Tour. "It was very inspiring to work on such a special collaboration with Elena. Through her leadership in the world of yoga and her seamless style transition from studio to street," says Lole Design Director, Andy The-Anh, "she authentically embodies the Lole lifestyle and philosophies."
The launch of WHITE BY LOLE furthers the brand's devotion to one of its main philosophies: doing business while doing good. All profits of the collection will be given back to the communities visited by the Lole White Tour in 2014. "The goal of these donations is to empower communities in their own wellness-based endeavors," says VP of Marketing, Nathalie Binda. "Funding will be given back to community centres to support more of their own wellness programs and activities."
Lole nurtures the body and mind with fun, feminine, and beautifully designed active wear that's stylish enough to transition instantly from the studio to the street. Designed for today's active urban woman, Lole collections truly reflect a modern lifestyle, and turn consumption into investment by offering long-lasting, versatile clothing with real value. Lole stands for Live Out Loud Every day.
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