Home / Knowledge / News / Apparel/Garments / Colorado Trading rebrands as Active Fashion Group
Colorado Trading rebrands as Active Fashion Group
23
Jan '14
Colorado Trading & Clothing Company announced that it has rebranded the organization as Active Fashion Group. Rooted in almost two decades of experience in the market, Active Fashion Group will serve as the umbrella brand for well-known brands such as Soybu, Gracie, Colorado Clothing, Tranquility and Lola.

The company rebrand was spurred by the tremendous growth of the organization and the notable industry trend and consumer demand for active fashion.

“Active Fashion Group redefines how people live, work and play,” said Jeff Schmitt, CEO and president, Active Fashion Group. “It’s about embracing a lifestyle that is on-the-go and relying on comfortable, well-fitting and fashionable clothes to meet that lifestyle. We are truly defining a new active fashion category.”

The newly rebranded Active Fashion Group will stay true to the key tenets of the company’s 16 years in the apparel market for comfortable, fashionable clothing designed with unique, quality fabrics.

Soybu, the company’s flagship brand, experienced significant growth this past year and is now in over 1,000 specialty stores and boutiques as well as major sporting goods chains, department stores, and select yoga and fitness studios. Soybu also expanded into international markets this past year including the Middle East, Canada and Japan.

“This company rebrand will position Active Fashion Group for tremendous expansion,” continued Schmitt. “2013 was a hugely successful year for us, we are priming 2014 to capitalize on that success.”

About Active Fashion Group

Active Fashion Group (formerly Colorado Trading & Clothing Company) designs and distributes superior and innovative active lifestyle apparel brands. Founded as a wholesale manufacturer and distributor for lifestyle apparel, Active Fashion Group has significantly expanded its product line and distribution of unique, comfortable fabrics and designs.

Active Fashion Group is comprised of a variety of active fashion brands including Soybu, Gracie, Colorado Clothing, Tranquility and Lola. Founded in 1998, Active Fashion Group is headquartered out of Greenwood Village, Colorado.

Active Fashion Group

Must ReadView All

Textiles | On 30th Aug 2016

Maharashtra, Telangana ratify GST Bill; tally 11

The state legislative assemblies of Maharashtra and Telangana today...

Courtesy: Da Milano

Fashion | On 30th Aug 2016

‘Luxury market place expanding at accelerating pace’

The rise of emerging economies and the growing global middle class...

Textiles | On 30th Aug 2016

CAI predicts 2016-17 cotton output at 336 lakh bales

Cotton Association of India (CAI) has predicted that cotton...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search