Home / Knowledge / News / Apparel/Garments / Colorado Trading rebrands as Active Fashion Group
Colorado Trading rebrands as Active Fashion Group
23
Jan '14
Colorado Trading & Clothing Company announced that it has rebranded the organization as Active Fashion Group. Rooted in almost two decades of experience in the market, Active Fashion Group will serve as the umbrella brand for well-known brands such as Soybu, Gracie, Colorado Clothing, Tranquility and Lola.

The company rebrand was spurred by the tremendous growth of the organization and the notable industry trend and consumer demand for active fashion.

“Active Fashion Group redefines how people live, work and play,” said Jeff Schmitt, CEO and president, Active Fashion Group. “It’s about embracing a lifestyle that is on-the-go and relying on comfortable, well-fitting and fashionable clothes to meet that lifestyle. We are truly defining a new active fashion category.”

The newly rebranded Active Fashion Group will stay true to the key tenets of the company’s 16 years in the apparel market for comfortable, fashionable clothing designed with unique, quality fabrics.

Soybu, the company’s flagship brand, experienced significant growth this past year and is now in over 1,000 specialty stores and boutiques as well as major sporting goods chains, department stores, and select yoga and fitness studios. Soybu also expanded into international markets this past year including the Middle East, Canada and Japan.

“This company rebrand will position Active Fashion Group for tremendous expansion,” continued Schmitt. “2013 was a hugely successful year for us, we are priming 2014 to capitalize on that success.”

About Active Fashion Group

Active Fashion Group (formerly Colorado Trading & Clothing Company) designs and distributes superior and innovative active lifestyle apparel brands. Founded as a wholesale manufacturer and distributor for lifestyle apparel, Active Fashion Group has significantly expanded its product line and distribution of unique, comfortable fabrics and designs.

Active Fashion Group is comprised of a variety of active fashion brands including Soybu, Gracie, Colorado Clothing, Tranquility and Lola. Founded in 1998, Active Fashion Group is headquartered out of Greenwood Village, Colorado.

Active Fashion Group

Must ReadView All

Apparel/Garments | On 1st Jul 2016

British retail wants govt to move quickly post Brexit

The British Retail Consortium (BRC) has said that following the...

Textiles | On 1st Jul 2016

India ranked 35th in World Bank’s logistics index

India has moved up from 54th place in 2014 to 35th in 2016 in the...

Apparel/Garments | On 1st Jul 2016

FY16 net income soars 15% at Nike

For fiscal ended May 31, 2016, net income at US based sports goods...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search