Home / Knowledge / News / Apparel/Garments / Woolworths offers 'The Chrissie Swan Avella collection'
Woolworths offers 'The Chrissie Swan Avella collection'
24
Jan '14
Loveable Australian celebrity Chrissie Swan has launched her own women’s fashion range exclusively to Big W - The Chrissie Swan Avella collection.

Avella offers an affordable yet stylish selection of apparel for women in sizes 18-28. As the Avella range continues to grow in popularity, BIG W has recognised an opportunity to offer a higher quality capsule collection, with a greater focus on fabrication and trend based pieces.

Chrissie Swan is a loveable, funny and relatable female figure in the Australian media. After capturing Australia’s affections in the 2003 series of Big Brother, Chrissie has gone on to become a radio host, television host, columnist and author. A Silver Logie winner and Gold Logie nominee, Chrissie is also a mother to three young children, exemplifying the ultimate Australian working mother.

With her down to earth personality, honesty, sense of humour, gorgeous smile and natural beauty, Chrissie is the perfect partner for Big W’s new offer to Australian women who have an eye for quality fashion without the big price tag.

“I’m so excited to bring you this collection. From me to you - a range that’s wearable, on-trend, and it won’t break the bank. Love it!”

Chrissie was involved with the development of the collection, her mission to help make it easier for women to find clothes that fit well are flattering and that are fashionable, without the huge price tag.The result is a refined selection of clothes, designed to provide women with a range of mix and match options that are comfortable, stylish and all at an extremely competitive price point.

The Chrissie Swan Avella collection features tops, dresses, pants, jeans and coats. Each piece has been specifically designed to embrace and enhance the figure, whilst offering quality fabrics, cuts and features.

Key pieces in the launch collection include a graphic print shirt dress – perfect for teaming with Avella Ponte pant for a smart casual look, a bold animal print tunic top and dress, both featuring an ultra-flattering cowl neckline, a stunning midnight blue dress as well as a mod- cut, mid sleeve coat.

The Chrissie Swan Avella collection is available in all BIG W stores nationwide as well as online. The launch collection is the first in an ongoing collaboration between Chrissie and Avella, which will offer many more styles in the coming months and seasons.

Woolworths

Must ReadView All

Courtesy: World Bank/ Harshad Marathe

Apparel/Garments | On 23rd Jul 2016

Rising wages in China to create 1.5 million jobs in S Asia

As wages in China continue to rise, global apparel production and...

Courtesy: 3ders.org

Apparel/Garments | On 23rd Jul 2016

Disney research creates 3D compiler for machine knitting

Introducing 3D technology to machine knitting, Disney Researchers...

Textiles | On 23rd Jul 2016

Telangana to frame new policy for textile industry

The Telangana state government will frame a new policy aimed at...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
june 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search